{"id":198,"date":"2008-05-03T07:33:52","date_gmt":"2008-05-03T12:33:52","guid":{"rendered":"http:\/\/magic1host.com\/blog\/2008\/05\/03\/does-your-adword-campaign-require-micro-managing\/"},"modified":"2008-05-03T07:33:52","modified_gmt":"2008-05-03T12:33:52","slug":"does-your-adword-campaign-require-micro-managing","status":"publish","type":"post","link":"https:\/\/magic1host.com\/blog\/?p=198","title":{"rendered":"Does Your AdWord Campaign Require Micro Managing?"},"content":{"rendered":"
by Kirt Christensen<\/div>\n

The advertisements are everywhere. People who are making hundreds of dollars in profits from the use of AdWords to sell their products working only two to three hours a day. They would have you believe that this is ordinary and commonplace and that you too can make hundreds of dollars in a single day “just by turning on your computer”.<\/p>\n

What isn’t said is that internet ad<\/a> campaigns require a whole lot more than 2or 3 hours of work each day, particularly if you are just setting up and starting out with your campaign and getting all the keywords and ads running at peak performance. Nothing else you do will demand the same level of intense micro-management.<\/p>\n

Think about it.<\/p>\n

Right off the bat you head over to Google’s database and find out which of the keywords are most popular out of the latest search inquiries.<\/p>\n

Then you need to write<\/a> down as many keywords that are relevant to your product\/service and then compare them to Google’s list. (You can do this simply by thinking of what you would enter in a search engine if you were looking for your product\/service on the internet.)<\/p>\n

Once you have chosen the keywords you wish to use you are going to have to bid on them. This does not mean that you are going to have to e-mail Google and say, “I’m willing to pay (x amount of money) for the privilege of using this keyword in my advertising campaign” and Google will say yes or no, thereby allowing you to post your ad. This is unrealistic.<\/p>\n

What really happens is that Google handles the ads by showing the ads that are most likely to bring a greater profit first and more often and this way their bottom line is more assured.<\/p>\n

Google Adwords is a pay per click set up. In other words an advertiser (you) are required to pay a small amount of money whenever there is a click on his ad taking a searcher to his website. There is no surety of there being a sale.<\/p>\n

An ad that is more frequently selected by searchers will bring more profit for google. That is why they give ads that have higher bids attached to them top billing when it comes to showing the ads.<\/p>\n

After setting a bid and beginning the ads run you need to check on the ad all along the way, also the keywords need to be checked to make sure they maintain their popularity and thus their profitability.<\/p>\n

Ads and keywords that lose their popularity and profitability need to be replaced with a campaign that uses current popular terms.<\/p>\n

No, you are not going to make hundreds of dollars a day doing virtually nothing through the use of Google AdWords; you are, however, going to gain a fine appreciation for the art of multi-tasking and micro-management and, if you are among the truly fortunate, being able to see your business flourish.<\/p>\n

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About the Author:<\/div>\n
Need to optimize or “fix” your Adwords & PPC campaigns? Kirt Christensen<\/a> manages over $600k in PPC spending & knows what it takes to make your account hum! When it comes to pay per click campaign management<\/a>, he’s the man!<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The advertisements are everywhere. People who are making hundreds of dollars in profits from the use of AdWords to sell their products working only two to three hours a day. They would have you believe that this is ordinary and commonplace and that you too can make hundreds of dollars in a single day “just by turning on your computer”.<\/p>\n","protected":false},"author":35,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[127],"class_list":["post-198","post","type-post","status-publish","format-standard","hentry","category-internet-marketing","tag-internet-marketing"],"_links":{"self":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=198"}],"version-history":[{"count":0,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/198\/revisions"}],"wp:attachment":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}