{"id":1900,"date":"2008-07-15T22:36:04","date_gmt":"2008-07-16T03:36:04","guid":{"rendered":"http:\/\/magic1host.com\/blog\/2008\/07\/15\/hype-and-scam-what-is-the-difference\/"},"modified":"2008-07-15T22:36:04","modified_gmt":"2008-07-16T03:36:04","slug":"hype-and-scam-what-is-the-difference","status":"publish","type":"post","link":"https:\/\/magic1host.com\/blog\/?p=1900","title":{"rendered":"Hype and scam. What is the difference?"},"content":{"rendered":"
by Lucas Heijn<\/div>\n

I want you to imagine for a while that you are looking to buy a business. As you look through the advertisements in the paper. You come across an ad<\/a> that says, “Profitable Ready Made Business it goes on to explain that it’s an ice cream van in a hot sunny area.<\/p>\n

You just love the ice cream, and this looks like the best business to be in. You find that the price includes a new ice cream van as well as ice cream making material. The more you look into it the better it sounds. You decide to buy the franchise. And then find that the area that you have got is an industrial area with no residents. So you have a beautiful new ice cream van, ice cream making material, but no customers. So, in fact, you have no business.<\/p>\n

Does this sound familiar? Have you bought ready-made websites with lots of products, and been told that you will make a profit within 24 hours? Well, you went ahead and bought the product set up the new site and fixed up the payment buttons. What happened next? A big fat nothing!<\/p>\n

This website, you just put up is just like that ice cream van. It looks great. It even works great. Youve tested those payment buttons and they all work. But you make no sales. You have no customers.<\/p>\n

You were told this product is selling like hotcakes. You will have your money back and more within 24 hours. That was just hype. Hot air.<\/p>\n

Is there a difference between hype and being scammed? There is a similarity in that both hype and scams are designed to get money off you. But there is a difference. Hype is not a total untruth. Hype is stretching the truth<\/a> to make something appear better than it really is.<\/p>\n

There is a difference, though. In a scam the scammer uses totally dis-honest means to get your money. The scam is much like a con in that it poses to be something it is not. Like me you have probably received e-mails from people claiming to be PayPal who want you to fill in your details. They want this information so that they can use your PayPal account, fraudulently. You end up out of pocket with nothing to show for it.<\/p>\n

Hype is often not total untruth. It just stretches the truth. So you think you are getting more than you are really getting. Any product on the Internet that promises you instant success is using hype to get you to buy. There is no such thing as instant profits.<\/p>\n

Whether you want to build a business online or off-line, it will take time. You need to build customer trust. They need to believe that you will be there for the long haul. Most important, you need to build a customer base.<\/p>\n

The new website, you have set up is very similar to the ice cream van mentioned earlier. You have a beautiful website, some really good products, but you really need some customers. Another name for customers is traffic. This is the most challenging part of your Internet business. It can be a long slow process that takes a lot of work.<\/p>\n

To get traffic to your site is really another subject. I will explain this in another article.<\/p>\n

\n
About the Author:<\/div>\n
LinksParadise is a free information membership site that uses videos and articles<\/a> to teach such things as how to make a web site<\/a>, create unique professional headers for your site, how to install scripts and much more. The membership area is filled with information downloads and resources.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

I want you to imagine for a while that you are looking to buy a business. As you look through the advertisements in the paper. You come across an ad that says, “Profitable Ready Made Business it goes on to explain that it’s an ice cream van in a hot sunny area.<\/p>\n","protected":false},"author":81,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[113],"class_list":["post-1900","post","type-post","status-publish","format-standard","hentry","category-internet-business","tag-internet-business"],"_links":{"self":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/81"}],"replies":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1900"}],"version-history":[{"count":0,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1900\/revisions"}],"wp:attachment":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}