{"id":1593,"date":"2008-06-24T01:27:48","date_gmt":"2008-06-24T06:27:48","guid":{"rendered":"http:\/\/magic1host.com\/blog\/2008\/06\/24\/know-the-answers-with-the-four-ps-of-marketing\/"},"modified":"2008-06-24T01:27:48","modified_gmt":"2008-06-24T06:27:48","slug":"know-the-answers-with-the-four-ps-of-marketing","status":"publish","type":"post","link":"https:\/\/magic1host.com\/blog\/?p=1593","title":{"rendered":"Know The Answers with the Four Ps of Marketing"},"content":{"rendered":"
by Linda P. Morton<\/div>\n

Everyone is always trying to find the new strategy that will allow them to turn their product from blah into Bam!, but it’s harder than it looks. But you can to produce a product that people want, by answering 20 questions about the four ps of marketing.<\/p>\n

This article provides 20 questions. If you take the time to think about them and answer them in as much detail as possible, it will stimulate your business and help you avoid marketing mistakes.<\/p>\n

For that reason, this article provides questions on the four ps of marketing: product, package, price and promotion.<\/p>\n

Four Ps Of Marketing: 1. Your Product Influences Your Marketing Decisions<\/p>\n

The most important thing in your business is the product. Make a product that the customer wants and you will have a successful business. Make something they don’t need and you will be out of business fast.<\/p>\n

When you decide to design your product, you need to ask yourself several questions to ensure that it is successful.<\/p>\n

1. Who is the target consumer?<\/p>\n

2. How well does its features provide target market members’ desired benefits?<\/p>\n

3. How will your product compete with other products?<\/p>\n

4. How does your product compare with buying trends, experiences?<\/p>\n

5. How much does your market want this product?<\/p>\n

6. How much volume of product will it take to meet demands?<\/p>\n

7. What’s the likely time frame for the most orders?<\/p>\n

8. What inventory is needed for the product to meet demands?<\/p>\n

When you know about your product, you’re ready to decide how to package it.<\/p>\n

Four Ps Of Marketing: 2. Your Package Can Help Sell Your Products<\/p>\n

Once you know the product, how will you package it to the consumer? There is a saying that you don’t judge a book by its cover, well people do and when the packaging of a product does not match what the consumer wants, they move on. It’s the 10 second sale, and it has to be done right.<\/p>\n

Your package selection may be economical or elaborate. It may contribute to or detract from your business profits.<\/p>\n

Asking yourself these questions will help:<\/p>\n

9. Does your package offer a distinguishing characteristic?<\/p>\n

10. Are the dimensions of the packaging appropriate for the product?<\/p>\n

11. Is the product protected within the packaging?<\/p>\n

12. Is your packaging excessive, requiring increased handling?<\/p>\n

Consider your answers about your product and package before you finalize the price for your product.<\/p>\n

Four Ps Of Marketing: 3. Your Product, Packaging and Market Should Determine Your Price<\/p>\n

You’ll also need to answer four price questions before making a final price decision.<\/p>\n

13. Is the price in line with demand?<\/p>\n

14. As supply increases, how much does cost per unit decrease?<\/p>\n

15. How much does the price decrease with volume changes?<\/p>\n

16. What is the most affordable price of the product in relation to volume discounts and costs?<\/p>\n

Once you know the answers to questions 1-16, you’re ready to consider promotion.<\/p>\n

Four Ps Of Marketing: 4. Promotion Decisions Base on All Your Prior Decisions<\/p>\n

To sell the product, you need to promote it. If you don’t promote it properly, you want benefit from the full volume of demand.<\/p>\n

You just have four more questions to complete your analysis of your four ps of marketing.<\/p>\n

17. How much do should you spend on different promotion tactics?<\/p>\n

18. How well does your promotion mix match your business’ other marketing practices?<\/p>\n

19. Is your promotion strategy and tactics appropriate for your product’s stage in the product life-cycle?<\/p>\n

20. Does your promotion match the needs and desires of the target consumer?<\/p>\n

Now that you’ve answered the 20 questions, you have the information you need to develop your marketing plan.<\/p>\n

Four Ps Of Marketing: Conclusion<\/p>\n

The Four Ps of Marketing build from answering the 20 questions. Answer all of them before deciding on a product, pricing it, packaging it and selling it.<\/p>\n

Knowing these questions and their answers, will translate into long-term success for your product and your company.<\/p>\n

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About the Author:<\/div>\n
You can get more information on each of the 20 questions at 4 P’s of Marketing<\/a>. You can also get marketing help with free Market Segmentation<\/a>. Get a totally unique version of this article from our article submission service<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Everyone is always trying to find the new strategy that will allow them to turn their product from blah into Bam!, but it’s harder than it looks. But you can to produce a product that people want, by answering 20 questions about the four ps of marketing.<\/p>\n","protected":false},"author":125,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[87],"class_list":["post-1593","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marketing"],"_links":{"self":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/125"}],"replies":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1593"}],"version-history":[{"count":0,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1593\/revisions"}],"wp:attachment":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}