{"id":1505,"date":"2008-06-17T03:13:41","date_gmt":"2008-06-17T08:13:41","guid":{"rendered":"http:\/\/magic1host.com\/blog\/2008\/06\/17\/how-to-get-inside-a-customers-head\/"},"modified":"2008-06-17T03:13:41","modified_gmt":"2008-06-17T08:13:41","slug":"how-to-get-inside-a-customers-head","status":"publish","type":"post","link":"https:\/\/magic1host.com\/blog\/?p=1505","title":{"rendered":"How To Get Inside A Customer’s Head"},"content":{"rendered":"
by John “Angel” Anghelache<\/div>\n

People in general have certain desires that make them respond.<\/p>\n

These desires represent hot button triggers that initiate response. If you knew what secrets hid deep in the heart of your prospects you could…<\/p>\n

Get Them To Buy<\/p>\n

In other words, if you want to sell more products and services, you must learn to target those wants. Here’s how it’s done.<\/p>\n

Your prospects are afraid and don’t believe you. They want to give you the benefit of the doubt. But, for the most part, they are scared skeptics.<\/p>\n

They don’t want to believe anything you say about the product for sale. They are also afraid of making a mistake… and… getting burned… again. In a figurative way, they are…<\/p>\n

Gripping Their Dollars With All Their Might<\/p>\n

For this reason, you must make them feel comfortable. Like so…<\/p>\n

Give them a way to get in touch with you offline. People are much more comfortable buying from a company they can get in touch with in person.<\/p>\n

Next…<\/p>\n

Prospects, in general, are looking for the best deal they can get. They don’t want to lose out to someone else. You can use this fear of loss to your advantage.<\/p>\n

Fear Of Loss Is A Greater Motivator Than The Opportunity For Gain<\/p>\n

To get the greatest response, build urgency into your ad<\/a>. Whenever possible have a deadline when the sale ends.<\/p>\n

Let’s see, what else?<\/p>\n

Prospects are needy of praise. They seek status. They want others to look up to them.<\/p>\n

These are some of the most powerful secret desires of your prospects. Structure your sales messages in a way that: (1) melts away fear of making the purchase… (2) builds fear or loss of a good deal… and… (3) plays to the egos of your prospects.<\/p>\n

You’ll make more sales guaranteed.<\/p>\n

\n
About the Author:<\/div>\n
John “Angel” Anghelache is a direct marketing copywriter and marketing consultant. To download his powerful marketing success<\/a> interviews with 15 top marketers such as Bob Bly, John Carlton, David Garfinkel, Clayton Makepeace and Joe Vitale go to… http:\/\/www.JohnAngelCopywriting.com<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

People in general have certain desires that make them respond.<\/p>\n","protected":false},"author":490,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[127],"class_list":["post-1505","post","type-post","status-publish","format-standard","hentry","category-internet-marketing","tag-internet-marketing"],"_links":{"self":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/490"}],"replies":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1505"}],"version-history":[{"count":0,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1505\/revisions"}],"wp:attachment":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}