{"id":114,"date":"2008-05-01T11:01:27","date_gmt":"2008-05-01T16:01:27","guid":{"rendered":"http:\/\/magic1host.com\/blog\/2008\/05\/01\/full-color-postcards-as-a-marketing-tool\/"},"modified":"2008-05-01T11:01:27","modified_gmt":"2008-05-01T16:01:27","slug":"full-color-postcards-as-a-marketing-tool","status":"publish","type":"post","link":"https:\/\/magic1host.com\/blog\/?p=114","title":{"rendered":"Full Color Postcards as a Marketing Tool"},"content":{"rendered":"
by Jacques Di Salvia<\/div>\n

A cost-effective marketing tool that is used today is using color postcards that are bright with vibrant colors to reach your prospective customer base and help them choose your product or service over someone else’s. This also is a great benefit because it helps them to keep updated with changes in your company and it is also a very cost-effective form of marketing. With today’s technology in printing services, full color postcards have replaced the black and white postcards.<\/p>\n

If you are trying to send a message to your customers using a simple and appealing postcard with lots of color, this will definitely make a bigger impact. Lengthy brochures with multi-pages and booklets or catalogues are too time consuming to review and not very cost effective. Postcards offer a higher readability and the customers much prefer being able to get your message quickly without a lot of hype.<\/p>\n

The postcards are done on an offset press but to have a more personalized touch digital printing is advancing to become a more popular method. Digital printing is still more effective and with features such as “variable data printing” techniques each postcard is printed with a unique and personalized approach.<\/p>\n

Color management has improved so much by offering you an opportunity to see the original print as shown on the monitor or during the design stage. You can make the postcard more attractive by adding metallic or fluorescent colors.<\/p>\n

The choice of stock, substrate on which the final printing will take place, is also a critical parameter for ultimate look and the quality of the postcards. There are many choices available today for stocks like gloss finish, matte finish, pearl finish etc. Depending on the design, you have to select the stock. You can also decide to give some sort of special effect to the printed postcards to emphasize specific area of the text or image by applying UV varnish or special effect varnish.<\/p>\n

Should you choose to use the offset printing method it is actually less expensive to print in larger quantities. But, if you have designed your postcard using the digital press method then print in small quantities. You can meet your budget requirements utilizing both processes.<\/p>\n

Full color postcard will certainly ensure maximum reach and effectiveness of your promotional campaign by giving an insight of the products and services your company offers without consuming precious time of your potential customers.<\/p>\n

Statistics says that majority of the promotional mails go straight to the dustbin without being even opened by the customers. Full color postcards, by virtue of its vibrant colorful design, will ensure to make a long lasting impression in the mind of the customers turning them to your company’s loyal customers and helping your company to achieve their revenue target.<\/p>\n

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About the Author:<\/div>\n
Want to know more about brochure and postcard printing? Go and visit www.brochureandpostcardprinting.com<\/a> and find out more about postcard printing softwares<\/a> and other related topics.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A cost-effective marketing tool that is used today is using color postcards that are bright with vibrant colors to reach your prospective customer base and help them choose your product or service over someone else’s. This also is a great benefit because it helps them to keep updated with changes in your company and it is also a very cost-effective form of marketing. With today’s technology in printing services, full color postcards have replaced the black and white postcards.<\/p>\n","protected":false},"author":64,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[87],"class_list":["post-114","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marketing"],"_links":{"self":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/64"}],"replies":[{"embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=114"}],"version-history":[{"count":0,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/114\/revisions"}],"wp:attachment":[{"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/magic1host.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}