10 Killer Ways To Make Your Online Testimonials More Believable

by Kim and Charles Petty

1. PICTURES

Ask people if they would e-mail a picture with their testimonial. If they don’t have one scanned you could have them send their picture by mail and you could scan it. This technique will give your testimonials more credibility.

2. ELECTRONIC SIGNATURES

Most online testimonials you see have text signatures. You could have people mail their written signature, scan it, and upload it with their testimonial. People will feel the testimonial is more official.

3. ONLINE AUDIO

You could record people’s testimonials with a mini tape recorder over the phone, on your answering machine, or voice mail. Then you could convert the recording into a online audio file and upload it to your web site. You can find more information about converting audio recording’s by typing “real audio” at a search engine.

4. POSTCARDS

Have people mail you their testimonial on a postcard, scan it and upload it to your web site. This will give people proof that the testimonial isn’t fake because it will have a post mark on it.

5. PROFILES

Ask people to include a profile of themselves with their testimonial. You could just have them answer some questions like age, occupation, hobbies, favorite quote, etc. This will make your testimonials more entertaining to read.

6. HAND WRITTEN LETTERS

This is similar to the “electronic signature” tip. Scan and upload the entire written testimonial or letter to your web site. This will give your testimonials a feel of realism.

7. RECORDINGS

You could record peoples testimonials over the phone with a mini tape recorder. Then, take the recording and record it to an answering machine or voice mail system. Under each one, include a phone number they can call to hear the actual testimonial.

8. E-MAIL MESSAGES

When you get e-mail testimonials, publish the entire e-mail message instead of just the contents. It will be more believable because it will include the date, time, subject, who it’s from and who it’s to.

9. CONTACT INFORMATION

When you get testimonials from people, ask them if you could include their contact information under the testimonial. This will allow potential customers to ask your current customers questions about your product or service before they buy. Usually, they will trust them more than you.

10. ONLINE VIDEO

If some of the people who give you testimonials have a camcorder, ask them to record their testimonial on video and send it to you. Then you could convert the video to an online video file and upload it to your site. You can find more information about converting audio recording’s by typing “real video” at a search engine.

About the Author:

10 Power Packed Ways To Boost Your Profits

by Kim and Charles Petty

1. Sell a few back end products that are not related to your main product but are needed by all humans. Every customer that buys from you is human.

2. Take on as many of your business’ chores as you can handle; outsource what you can’t. Only you can determine how your business is operated.

3. Try out new business opportunities. You could combine them with your current business. It could add an extra profit stream to your web site.

4. Create an alliance with 3 or 4 web sites. Include each of your ads or banners on the other web sites. You will all share targeted traffic from each other.

5. Create a free e-zine directory. You’ll attract a lot of traffic from ezine publishers and people that want to subscribe to the e-zines.

6. When you offer a freebie from your site, submit it to free stuff sites. They provide target categories which means targeted traffic.

7. Make your visitors curious about your product by telling them they need to sign-up to get into a password protected site to read the rest of the ad.

8. Remember the little things about your web pages really count. Include the title of your site at the top right corner, a description about of your site, etc.

9. When you ask someone to sign-up to receive a freebie, don’t ask for really personal information. This is a fast way to lose a potential prospect.

10. Remember newsgroups are still pretty popular. You could post your ad in ones that allow it or you can leave messages with your sig file include.

About the Author:

Lead Generation Service Secrets

by William Marind

Marketing performance measurement refers to the ability to see closed loop reports between marketing and sales and see the tangible effects marketing is having on sales revenue generation.Online lead generation is capable of being a hugely scalable channel, with an ROI that makes perfect sense to an advertiser. Online visibility is a big part of this, which is why search engine optimization is such a hot topic among real estate agents. Online lead generation raises privacy issues which require a thorough examination from officials.

Lead Acquisition is one of the most critical activities within the lead generation process. Lead generation could work for just about any business, but most industries using this type of marketing include insurance agencies, education institutions, office suppliers, and furniture stores. Lead generation has become popular with businesses because it enablesa business to determine pricing on a per lead basis. Lead generation will continue to grow and businesses will continue to perfect the model.

Leads are people you can track and induce to become your customers. Leads are people who WILL become your customers if you play your cards well.You will also see an increase in companies that specialize in lead generation moving one step further by not only providing leads to clients, but also providing training on how to handle and close the leads.

Lead generation, as well as lead qualification, requires unique skills. Lead Generation is often seen as hard work or the result of an expensive marketing campaign. Lead Generation does not automatically result from attendance at a business networking event. Lead Generation for your Business Lead generation is a marketing term that refers to the manufacture of connections between well-matched consumers and target corporate vendors. Lead Generation is frequently seen in the financial world.

Download your lists of sales leads for direct marketing campaigns. If your sales leads are not being followed-up by your sales force on the “back-end” of your current lead generation process, the “front-end” and “middle” don’t even matter. Then, as you send us your sales leads from trade shows, print advertising, the Internet etc. Technology Sales Leads works with many of the world’s top technology companies and many niche leaders worldwide acrosss areas including ERP and CRM Software.

About the Author:

10 Killer Ways To Defeat Your Competition

by Kim and Charles Petty

1. Offer free original content. It’s important to give your visitors information they can’t find anywhere else. If you’re the only source, they’ll visit your site.

2. Give people free software. Most people like to find good deals on software for their computers. If the software is free, that is even better.

3. Hold free contests or sweepstakes. Most people like to win things. If you can fulfill that need, people will stop by to visit.

4. Provide a free web directory. Create a directory of web sites on a popular topic that will attract your target audience.

5. Offer a free e-zine. Most people love to get free information that’s e-mailed to them regularly. This saves them time and money.

6. Make your web site look professional. You want to have your own domain name, easy navigation, attractive graphics, etc.

7. Let people read your ad before they get to your freebie. When you use free stuff to lure people to your web site list it below your ad copy.

8. Attract the target audience that would buy your product or service. A simple way to do this is to survey your existing customers.

9. Test and improve your ad copy. There are many people who write an ad and never change it. Make sure you get the highest possible response rate.

10. Give people an urgency so they buy now. Many people are interested in your product but they put off buying it until later and eventually forget about it.

About the Author:

Increase Web Site Traffic – How to with paid search advertising

by Terry Stanfield

If you’ve tried to increase web site traffic with search engine marketing and search engine optimization but you still aren’t seeing the kind of web site traffic that you want to have it might be time to consider investing in some web advertising. There are different options when it comes to web advertising but the styles of web advertising used the most by businesses is and paid search advertising. Paid search advertising is a good option if you’ve already tried search engine marketing and search engine optimization because your site is already well set up for paid search advertising. Paid search advertising is paying to make sure that a link to your site and a description of site is placed at the very top of a search engine results page.

This is a smart move because studies have shown that people who are searching for a site will usually click on any one of the first five links at the top of the search engine results page and then they will stop. Consumers almost never click through to the second page of search engine results after doing a search. So paying to make sure that your site is at the top of the search engine results page can be a very effective way to drive traffic to your website. Figuring out how to manage your paid search advertising can be a little difficult if you’re not used to how web advertising works so you’re better off hiring a paid search management company to oversee your paid search advertising. When you’re setting up a paid search to increase web site traffic the keywords and key phrases that you choose need to be chosen carefully. A qualified paid search management company can help you set up your paid search to maximize the time and effort you’ve already put into using search engine marketing and search engine optimization on your website to increase website traffic.

Using paid search to increase web site traffic can be a very cost effective way to get the most of your search engine marketing. Essentially paid search web advertising is just giving your search engine marketing a boost and making sure that people see a link to your site before all your competitors. If your website deals with a popular topic then using paid search web advertising is really like insurance that your site make it onto the first page of the search engine results page.

About the Author:

You got to sell it

by Kim and Charles Petty

It’s important for both parties to know that when goods are sold, what are the price of the item and the timing of the payment. It’s also good to know what are the stipulations if any that apply to the return of merchandise. Different companies quote their prices by using different methods. A lot of merchants will generally quote the price that they will like to sell it. On the other hand, some merchants such as manufacturers or wholesalers will usually quote their prices as a percentage of their catalogue prices, generally around 30 percent or more, and this reduction I known as a trade discount.

For example, if something is listed as $1,500 with a trade discount of 30 percent or $450 then the seller writes the sell as $1050, and the buyer records it as $1050. From there the seller can raise or lower the price depending on the quantity that is being sold. The terms of sales are usually on the sale invoice and tell the type of terms to the agreement. In a lot of industries the payment is expected within a short time of the purchase. If it’s for 15 days then the invoice will have “n/15” (net 15) or “n/20” (net 20) which means that the amount is due 15 or 20 days later. In most industries a discount is usually offered for an early payment. This type of discount is called a sale discount which has the purposes for increasing a seller liquidly by reducing the amount of money associated with accounts receivable.

An invoice with a discount may look like “3/10, n/20,” which that the purchaser can pay within 20 days and receive a 30 percent discount, or they can pay within twenty days and pay the full price for it. If you have noticed, the amount of discounts have been decreasing because one, its quite expensive to the seller, and two, to the customer it appears that they are not receiving a bargain even though they may. In some industries it is expected for the seller to pay for some charges, and others it may not. One example is in the freight industry. FOB shipping point basically means that the buyer is paying for all of the shipping expenses. So if you purchase something heavy and the sales agreement says FOB then that means that you are responsible for the shipping charges. However, FOB destination is the opposite and means that the seller pays the shipping or transportation expenses once it is delivered. A lot of retailers will give buyers the opportunity to charge the shipping expenses to dome type of third part service. The five most used credit cards are:American Express, Visa, Discovery Card, Diners Club, MasterCard

The customer is given credit by the lender or credit card issuer, and receives a shiny plastic card to charge their purchases to. Once the seller accepts the card, the invoice is automatically prepared and the seller receives money into their account. If the seller is offering a discount, the discount is recorded as an expense to the seller. Let’s not forget that the seller’s merchant also deducts money for each transaction, and that money that is deducted is also recorded as an expense. Let’s not forget that you also have something that is known as freight in, also called transportation in. this is the shipping costs that are associated with receiving particular merchandise, and is generally included with the cost of goods sold. A lot of companies like to include the cost of freight in with the cost of the merchandise, because it is a relatively small amount of money. Sometimes the buyer is expected to pay the freight in and it is reported as an increase in the accounts payable. Also, if the seller experienced a return because of the wrong item shipped, or for a damaged/low quality product, then the buyer may be granted a refund for cash or for credit back to their account. The returned purchased is deleted from the merchandise inventory account under the perpetual system. Sometimes sellers will pay the delivery or the freight out costs hoping that it will increase their sales. These expenses are gathered in the freight out expense, or commonly known as delivery expense. This is viewed as a selling expense on the income statement. When a customer is dissatisfied with a product, they will usually return it and these costs are gathered in the sales returns and allowances account which gives the management a more flexible estimate of what products to keep and which ones to discard of. This account deducts sales from the income statement.

A merchandising company can have inaccurate records as well as experiencing a huge loss profits if they don’t have reliable accounting records. The management is the one I charge for making the system for internal control. Internal control is the policies that a management puts to action to make sure that the financial information is reliable. This is the process that the management takes to protect their assets. It also confirms that the employees have conformed to legal requirements so that they will do the best job possibly for the company. Since the managers are the ones in charged of the structure of a business they must report their goals and progress to the “Report Management” of a company’s annual report to stockholders. To be successful with internal control, management uses five parts of internal control.

They are: Control environment, risk assessment, information and communication, control activities, and monitoring. Control environment deals with the overall attitude, and actions of a management system. It also includes the management ethics, integrity, and philosophy. The employees must also be properly trained and very knowledgeable in the field their participating in. The risk assessment is the analysis of the risk of an environment and how to monitor them. These include screening out thieves in a retail store, or employees that are likely to steal from a company. Next, information and communication correlates to the accounting system by establishing management, and reporting a company’s transactions. Control activities are the restraints that management puts in place to make sure that instructions are properly carried out. Last, monitoring involves the periodic assessment to make sure that all policies are enforced.

About the Author:

Lead Generation Programme

by William Marind

Lead generation is the use of a computer program, a database, the Internet, or a specialized service to obtain or receive information for the purpose of expanding the scope of a business, increasing sales revenues, looking for a job or for new clients, or conducting specialized research. Lead generation is a crucial issue for many businesses. Lead generation is still a nascent market in the UK.

Lead generation can take on various marketing methodologies:Broadcast AdvertisingDirect MailEvent or Trade Show marketingSeminar or TrainingPublicity and Public RelationsWhitepapers or Product LiteratureEmail marketingWeb marketing (Search Engine Optimization or other Internet Media buying)Telemarketing.

Marketing performance measurement refers to the ability to see closed loop reports between marketing and sales and see the tangible effects marketing is having on sales revenue generation.Online lead generation is capable of being a hugely scalable channel, with an ROI that makes perfect sense to an advertiser. Online visibility is a big part of this, which is why search engine optimization is such a hot topic among real estate agents. Online lead generation raises privacy issues which require a thorough examination from officials.

Marketers from smaller companies said lead generation and qualification and email campaign management would be their two top areas of system or service deployment. As a lead generation tactic, podcasting is still in its infancy but it’s expected to be used by many more b-to-b marketers in 2007. Whether you are looking for Sales, Lead Generation or Brand Development, through our various properties and media avenues we guarantee the largest reach and fastest ROI in the industry. Then, you’ll construct your lead generation plan, a crucial step to staying ahead of your competition long-term. With Lead Generation for the Complex Sale you’ll learn how to target prospects early in the buying process and make the most efficient use of sales productivity and marketing resources.

Download your lists of sales leads for direct marketing campaigns. If your sales leads are not being followed-up by your sales force on the “back-end” of your current lead generation process, the “front-end” and “middle” don’t even matter. Then, as you send us your sales leads from trade shows, print advertising, the Internet etc. Technology Sales Leads works with many of the world’s top technology companies and many niche leaders worldwide acrosss areas including ERP and CRM Software.

About the Author:

What You Can Do To Make Money From Niches

by Kim and Charles Petty

One reason that so many people want to work from their homes is that there in no need for a large financial investment to begin an online business. One doesn’t need to invest heavily in product development. Those who have expertise in almost anything can begin by simply writing an e-book and promoting it or obtaining a website and promoting products that are produced by others.

Think of the people who promote products that are produced by others as the modern version of the old door-to-door salesman except instead of knocking on one door at a time they knock on the doors of millions of people at the same time by way of the Internet.

Another attractive reason that draws people to a work-at-home job or small business is the fact that they don’t need to incorporate.a sole-proprietorship does nicely. One person working from one computer these days can accomplish the same things that once required many people working many hours to accomplish. A sole-proprietorship business isn’t required to file separate tax returns or pay any special taxes on income that is earned in the way that a corporation, an llc or even a partnership business is required to do. The taxes levied on a sole-proprietorship business are just for personal income.

The Internet isn’t called “The Information Super Highway” for nothing. A person can make a very good living selling nothing but information on it. The populations of every industrialized nation in the world have learned that if you want to know anything about anything, you get on a computer and ask the question. They have also learned that you must pay for special information and they are more than willing to do just that. A person who has special knowledge of a subject and could be considered a ‘guru’ has a market for selling that information on the Internet.

All that needs to be done is to set up a website, publish the information, advertise and sell the information. It’s a wonderful concept and information is a wonderful commodity. There is no inventory to maintain and no shipping or handling costs involved to deliver the product. Everybody gets what they want. The seller gets paid for delivering information to a person who wants that information.everybody is happy.

There are so many advantages of working from home for the individual as well as for owners of large businesses that it is truly the way that ‘work’ will be done more and more in the future.

About the Author:

The Internet, a new generation of money!

by John Wallen

Is that face you’ve been wearing been like the face of someone who’s bitten a sour apple? Or are you having a hard time like everyone else living from paycheck to paycheck? Maybe if you buy a lottery ticket you’ll be the lucky winner, it’s the effort that really counts you know. A wealthy man once told me if you want to be rich, look to the inside before the outside, that’s a wise choice and many have proven so.

Do you know you have an inner genius? We all have you know, you just have to have the courage and patience to discover it. You can find those willing to connect theirs to yours if you just take the time to look, they will show you many ways of doing things differently that will put you on the path to financial freedom.

Maybe it sounds easier said, but those who find a way to get it done, live a lifestyle of more freedom. They know if you give up that’s all you’ll get and don’t want a life of mediocrity. They don’t like to hang with anyone like that either, they belief in don’t complain don’t explain.

I would rather stay away from those talking nonsense, mindless jabber. Reading something inspiring or thinking about more important things to benefit my life is a much more interesting to me. Taking a nap is better than hearing miserable people complain about their lives. It’s a waste of energy to hang around and complain all the time.

We have all been taught from the get go, that an education is very important and it is, but most of the jobs people are getting even then are dead end jobs. That is very uninspiring after a while and you fall into a rut and may never get out because your burned out and then your definitely not going any where to quick, how spiritual is that?

Those that are making big money I’m sure deserve it, are very happy and like their lifestyle. But after getting an education and getting a job for most of us only spells out just over broke, and that gets real old after awhile. Cost of living raises each year, pays for the increase in fuel and that’s about it. I know what that was like, and you’ll start to feel like what’s the point.

Changing the way we look at things when it comes to creating more income is the key to financial freedom. The largest industry ever in our history is the internet. It’s here to stay wouldn’t you say, working twenty four seven and many are finding creative ways to make a large income in a very credible business.

It wont be long many people will see themselves doing this same thing, getting positioned in a turnkey opportunity learning a skill they can do from the comfort of their home anytime of day. The potential is incredible and I have been very successful in the last year doing just that, because I opened my mind to a new way at looking at things!

About the Author:

10 Mind Blowing Ways To Increase Your Sales

by Kim and Charles Petty

1. Show your prospects how much enthusiasm you have for your product and business. If you’re convincing enough, they will be enthusiastic too.

2. End your sales letter or ad copy with a strong closing. It could be a free bonus, a discount price, a benefit reminder, an ordering deadline, etc.

3. Please your complaining customers. You can refund their money, give them a discount, give them a free gift, solve the problem quickly, etc.

4. Make your customers get excited about your business and they will tell their friends. Give them a free vacation certificate, a coupon, etc.

5. Give your prospects extra confidence so they will order. Use endorsements, testimonials, a strong guarantee or warranty, etc.

6. Build your opt-in list by allowing your visitors to sign up for a free e-zine, ebooks, software, contests, sweepstakes, etc.

7. Give your prospects or customers a breath of fresh air. Don’t be afraid to design your web site and ad copies different from everyone else.

8. Allow your customers to get part of your total offer right after they order. If you have to ship the item, make one of your bonuses available online.

9. Write and submit articles to e-zine publishers or webmasters. If you want it to be published, it should be like an article and not like an ad.

10. Show your prospects that you are an expert, because authority can persuade people to buy. You could publish an article, write an ebook, etc.

About the Author: