10 Reasons Why People Don’t Buy From You

by Kim and Charles Petty

1. You don’t make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won’t sell their e-mail address and all their information will be kept confidential.

2. You don’t make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don’t list any testimonials or guarantees included in your ad.

3. You don’t remind people to come back and visit. People usually don’t purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine.

4. You don’t let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called “About Us” on your web site. Include your business history, profile of employees, contact information etc.

5. You don’t give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc.

6. You don’t make your web site look professional. You want to have your own domain name. Your web site should be easy to navigate through. The graphics should be related to the theme of your web site.

7. You don’t let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you’re selling.

8. You don’t attract the target audience that would buy your product or service. A simple way to do this is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising.

9. You don’t test and improve your ad copy. There are many people who write an ad copy and never change it. You have to continually test and improve your ad copy to get the highest possible response rate.

10. You don’t give people any urgency to buy now. Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.

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What You Need To Sell Info Products To Hot Niches

by Kim and Charles Petty

There are a lot of people who would love to be able to create a cool informational product and be able to make a great living (even get rich) while sitting in a comfy chair in front of their computers knowing that never again would they have to drive in rush hour traffic with all those crazies or put up with an unrelenting, over zealous boss who never had and never would or could be pleased.

What a beautiful vision! The truth is that that lovely vision can become a reality but you will have to pay your dues first. Successful niche markets for an informational product don’t grow on trees or fall out of the sky.

The first thing you need and must have to create an informational product is an ideaa subjecta topicthat will fill the needs, solve a problems, or just make life better for some particular and very specific segment of the general population. You are surrounded by ideas if you just look. Look at yourself first. What is your biggest problem? Do your friends share the problem? Are you passionate about a hobby or a sport? These kinds of things are the stuff of which informational products are made of. So the very first thing you need is to identify a topic and, thereby, a market.

Another thing that you need to have in order to create an informational product which will become successful is research. Every topic and every subject are not going to make money. Many of them willbut just as many will not. The best research is accomplished by reading and talking to people who have succeeded in niche marketing informational products. Savvy niche marketers can spot a great topic from forty paces with one eye shut. Ask. Read. Research.

When you have an idea and have done the research that has proven that there is a market for your informational product, the rest is just a matter of creating the product building a great website and advertising it.

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Becoming the Real You: Aiming For Personal Development

by Elliott Roberts

Why is it that we are so knowledgeable when it comes to the development patterns of our kids, our plants, our gardens, and our projects at work but we rarely, if ever, take a moment to think about our own personal development? Development does not stop at a certain age and it is just as important in adulthood as childhood. Here are a few simple but powerful self help tips to stimulate your healthy personal development.

Maintain a positive attitude. Greet each day with a smile and end each day with gratitude. Yes, life can be very challenging. A positive attitude cannot make the bad stuff go away, but it does change how you deal with it and help you find quicker resolve.

Setting a few goals. Goal setting is truly an important part of life. It teaches us follow through and offers our minds a little happiness boost. When setting goals it is important to write them down so you can see when they are complete. This tangible completion is at the heart of the happiness. Once you are able to cross those goals off the list, you can actually feel as though you are growing personally and developing emotionally.

Work on self awareness. So many times we react to something in the wrong way and make matters worse somehow. The ability to be in the moment and observe yourself from a distance is a skill that will change your life by helping you make better decisions and improve relationships.

Managing time. Time management is a personal development goal that everyone from the mom at home to the COO of a large corporation can benefit from. When you time is in your hands, you will be more apt to control your own life.

From managing to balance. Once our time is back in our own hands, balance will return to our lives. This balance is needed not only personally, but for everyone in the home. Proper balance makes the world move smoothly and life seem less of a struggle.

Returning home. When you feel as though you have not focused enough on yourself, eating right, exercise and learning to treat yourself can mean all the world. These three parts of personal development will have the largest impact on YOU!

The time is now to change who you are from the personal you have become into the person you want to be. Personal development is all about making you feel better and thus affecting those around you.

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10 Tips For Writing A Highly Persuasive Ad

by Kim and Charles Petty

1. Publish a picture of yourself in your ad. This will show people that you’re not hiding behind your web site and you’re not afraid to backup your product.

2. List how many famous or respected people have purchased your product in your ad. These people should be fairly known by your target audience.

3. Publish the results of any tests your product has passed in your ad. Your product may have passed a durability test, safety test, quality test, etc.

4. Publish the results of any positive surveys you’ve taken from your customers in your ad. Just survey your current customers and list the results.

5. List any publications that have written about your business in your ad. It could be a product review, on a top ten list, an article, etc.

6. List any related books that you’ve written in your ad. When you list a book(s) you’ve wrote, it gives you credibility because it shows you’re an expert.

7. Have a professional looking web site to publish your ad on. When people visit your site and it looks unprofessional, they’ll relate that to your product.

8. Publish any endorsements from famous people in your ad. Some people will think if a famous person, enjoys your product, so will they.

9. Use a money back guarantee in your ad. This will remove the risk from your potential customers and show them that you stand behind your product.

10. Provide testimonials from satisfied customers in your ad. The testimonials should include specific and believable results you customers have received. —-

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7 Features to look for in your web host

by John Neyman

A web host allows you to put your websites on their servers so that people can access it. There are lots of web hosting companies around. Some have their own servers while others are resellers. Each web host provides you with different plans or packages. You should be very careful, while selecting your host or a particular plan. Most people pay high attention to content and website design and overlook the selection of a proper web host. Many times, they end up selecting a plan that costs more than their needs. Here are seven features that you should look at, while selecting your host or a plan.

1) Disk Space: Each hosting plan offers different amount of disk space. The price is directly proportional to disk space offered. So select a plan that provides you with enough disk space to host your web site. Also, make sure how much you should pay for each additional MB of space in case you need extra.

2) Scripting Languages: You should make sure that your hosting plan supports all the scripting languages that are used in your web application. For example, if your site is created using PHP and Perl, than you must make sure that your host supports both, PHP as well as Perl. Another example is that you cannot use Linux host for websites created in ASP.NET. Also, make sure to look at the version of scripting languages supported by your host. This is extremely important, as some scripts written in PHP 5, do not work in PHP 4.

3) Database: If your web application has a database backend, than you must make sure that your hosting plan provides you with required number of databases. Apart from number of databases provided, it should also provide you with the same database management system that’s used in your web application. You might end up struggling to get your web application running, if your script uses PostgreSQL and you are provided with MySQL database.

4) Uptime: Go for a host that guarantees at least 99% uptime. To provide you with the guarantee of such uptime, your web host should have power generators (Diesel generators), backup systems and connectivity to multiple Internet backbones.

5) 24/7 Support: Make sure that your host provides you with 24/7 support by phone, email or live chat. This is most important if your business totally relies on your website. Your host must give you immediate support in case of emergencies; else you could lose your customers.

6) FTP Support and Online File Manager: FTP helps you in uploading your site quickly and setting permissions to your files and folders. Some hosts provide online file manager, which you can access directly from your account control panel (CPanel). Make sure that your host allows more than one FTP account. This will help you if you need to hire someone to maintain your website. Having more than one FTP account allows you to create a separate account for him rather than sharing your login details.

7) SSL Support: If you are going to host an e-commerce application, than make sure that your host provides you with SSL support. SSL certificate guarantees your users that their credit card information is not accessible to packet sniffers. Your host should have 24/7 monitoring facility of all incoming requests to prevent security breach. Before selecting your web host, take some time and go through all the features that are provided by your candidate hosts. Compare their prices. Call them up or email and clarify all your doubts. This will also show you how quick they are in responding to your requests. Stay away from hosts that claim to provide unlimited bandwidth. Do not select a host just because of their cheap hosting plan. If you have no choice but to go for a cheap web hosting than make sure that they provide you with guaranteed uptime and proper support.

Our services at leaders excel include any where from a personal website to an elite Premium business package website. Our premium package features include creating a personal header with your company’s logo that communicates your product and/or services. Check out Leaders Excel Solutions at www.leaderexcelsolutions today for all of your website needs.

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Hosted Exchange Server and SharePoint – A Match Made in Heaven

by David Grantz

Many small business owners have been searching the internet for a solution to their technological problems and have discovered what a hosted exchange server is. A hosted exchange server allows you to host all of your email needs without you having to purchase a server or any of the equipment necessary to do so. This is, of course, an amazing thing that can save you a great deal of frustration and money. But if you choose to go with a company that offers you the ability of a hosted exchange server among other things, you will be able to get even greater benefits from the company.

SharePointSharePoint is a program that allows your business to move at the speed of light. You no longer have to wait for a fax to arrive, or for an email to send the right documents. With SharePoint you simply place the documents that you want your colleague or employee to look at in one place and they are able to access it. It is extremely simple, and very safe, to use, and is used by almost all large businesses.

How Does It Work? SharePoint works by giving your company a web-based workspace. Think of it as a virtual desk where you can place documents and other resources that you would like your team members to have access to. You can store and change documents quickly and easily, and you can reduce errors by allowing only certain people access to change the documents that you are sharing. It makes things easier on your entire team, allowing everyone to have access to the same materials so that they can get the job done that much faster. It allows your team to feel more confident in their abilities, as they are not just “someone on the totem pole”, but are rather a valued member, given access to the same documents and information as everyone else, thanks to a hosted exchange server and SharePoint.

Isn’t It Difficult To Use? SharePoint is actually extremely simple to use. The web-based interface is customizable, allowing you to change things so that they are the way you like them. You do not have to know any point and click shortcuts, nor do you have to know how to program. You simply point and click and you can place your documents in an easy-to-reach place for the rest of your team. If you have any troubles at all, you can call on your support tech at your hosted exchange server company, in order to help you fix whatever problem has arisen.

Where Do I Begin? If you’re interested in bringing SharePoint into your company, but do not want to have to pay for a server or for the maintenance on it, look to a hosted exchange server that has SharePoint as an option. Speak with their customer service technicians and discover if SharePoint, and the hosted exchange server, is right for your company.

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Distance Learning Online Degree

by Charlie Reese

Shattering The Myth Of The Distance Learning Online Degree

Those of us that grew up in the 1960’s and the 1970’s, and maybe even the 1980’s as well, remember the correspondence school jokes. Whenever a character wanted to relay the idea that someone had received an inferior education that would always say that they got their education from a correspondence course. A correspondence course was an education done through the mail by organizations that were usually not officially licensed educational facilities. Their process was suspect and the education they offered was very sub-standard. As the Internet came to life and offered more opportunities the idea of getting a decent education from home finally got a fair chance. The accredited universities that many people had heard of started to offer a distance learning online degree and suddenly methods for properly executing the distance learning online degree were being developed. The downfall of the older correspondence courses is that anyone could hire someone to do their work for them and just mail it in and get a degree. With the evolution of the distance learning online degree programs currently available the idea of cheating your way to a degree is quickly fading.

If a large university is going to offer a distance learning online degree then they are going to want to be able to offer a real distance learning university degree and not some cheap imitation. So the classroom would need to be virtualized in some way that would meet the standards of not only the university but also the accreditation board that it reports to. Over time these distance learning online degree programs have started to take on the look and feel of a real classroom and faking your way through it is no longer a viable option.

Their Name Is Everything

A degree from a university is not just a piece of paper. It is a trust between you and the university that you received a quality education. If you go out into the world and do not have the skills you require for your career then that reflects on your university. For that reason many universities have taken great pains to create distance learning online degree programs that not only reflect the quality of the education that the school has to offer but also make it so that you have to work for it regardless of where you are working from.

It has been an ongoing process but the distance learning online degree is starting to gain respect in the real world. It may be time for you to look into advancing your career and your life with a distance learning online degree.

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Tough $$$ Decisions

by Kim and Charels Petty

The people, who make decisions in accounting, make it based on three categories. First, people who manage a business, second, the external people of a business who have a direct financial interest to a business, and third the people and organizations that have an indirect effect on a business. This applies to non profit organizations as well. Management refers to the group of people who are in charge for operating a business and for measuring up to the profitability and liquidity goals. If a business is extremely large, then the management will most often require more than one person, and the people are hired to perform their job. Managers need to answer important questions such as what was the company’s net income, and if they have a substantial rate of return. Does the company have enough assets, and which products bring in the most money? When making a decision, managers usually follow a systematic approach. Even though larger businesses require a more concrete analysis, they follow a similar pattern to small businesses.

Financing a business: Financing for a company is critical, because they need that money to continue their operations. Here is a nice website to find out more information about financing a business. http://www.sba.gov/financing/

Investing in a business: Companies invest in their current assets so that it will make money for them in the future.

Producing goods or services: Operations and production management is responsible for developing and producing goods and services that the company can sell.

Marketing: Learning marketing and advertising skills so that they can distribute goods and services more efficiently. Managing workers: Human resource management requires the hiring of qualified employees, and also paying them.

Providing information: The information management retrieves data about the company such as how much they made in the last month, and organize the information in a way so that it can be used. It also releases information to managers, and to important people outside the business.

Another group of individuals that needs knowledge in accounting is those you have a direct interest in the business, go figures. They use the information to analyze how a business is performing. Most businesses generally publish their financial report which shows how well they meet their profitability and liquidity goals. These statements display how well a company did in the past and probably most important, how well they will do in the future. However, many people outside the business also study the financial reports. They are the investors and the creditors. The investors are the individuals that invest in a business and will keep a part of the ownership. They are concerned with their past success and failures, and also will like to know the potential earnings. A concrete analysis of the financial statement will help prospective investors base their decisions. Once they finish investing they must continue to study a business financial statement. Next, the creditors are the companies that lease money to businesses for short or long term needs. Creditors are the people that deliver money or provide services for companies in advanced before getting paid. Their main concern is whether a business will have the money to repay the money with interest in an approximate time. Some of the things they study before they make their decisions are a company’s liquidity, cash flow, and profitability. Some examples of creditors are banks, mortgage companies, and insurance companies. Over the years the shift of people who used accounting information has varied drastically. Now, it is heavily used by governmental agencies, and in matter of fact taxes is the main source of income for government.

According to the rules and regulations of federal, state, or even local laws, individuals and companies are required to pay a variety of taxes. These include but are not limited to, sales tax, excise tax, social security tax, federal, state, payroll, and city income taxes. Each tax requires there own rules and regulations which can be very confusing at times. Reporting your taxes is a law and a very meticulous and tedious process. For example, The Internal Revenue Code contains over a thousand rules for delivering accounting information in federal income taxes. Also, most companies generally have to report to one or more regulating agencies in the United States All corporations must answer to the Securities and Exchange Commission or SEC(To find out more information visit there website at http://www.sec.gov/). This is set up by the government to insure and protect the public by regulating the buying and selling of stocks. Companies that are listed on the Stock exchange must adhere to the rules and regulations. Some other groups such as labor unions analyze the financial statements of corporations to help negotiate a contact. The income of a company plays a major role in forming these contracts. The individuals who give advice to investors and creditors such as brokers and financial analysts have an indirect financial interest in a business. The amount of inertest in the financial health of corporations has been growing by consumer groups such as customers and the public. They are also concerned about how the corporation will affect the social patterns of the environment and of the people that reside in that area. The President’s Council of Economic Advisers and the Federal Reserve Board use accounting information to set economic policies and programs. It’s interesting to note that about thirty percent of the businesses in the United States consist of non profit organizations. Some examples of non profit organizations (NPO) include hospitals, and universities. Some well known non profit organizations include Red Cross, YMCA, Better Business Bureau, and WWF(World Wildlife fund, was formerly in a lawsuit and won against WWE World Wrestling Entertainment, which was originally known as World Wrestling Federation). You may think that the managers of these organizations don’t need to know their accounting skills but they do. They still have a budget and needs to raise money just like any other business.

They raise money by collecting it from creditors, donors, and even investors. They also need to have a nice plan and to pay creditors back in an efficient manner, and they also have to follow the tax rules. So even though businesses and non profit organizations have different agendas they both generally follow the same basic rules. Accounting is a systematic information system that measures, process, and communicate information, I particular financial. When an accountant is making a measurement they must answer four simple questions. First, what is being measured, second when should a measurement be made, third how much money should be placed on what is being measured, and last how the measurement should be classified. These four questions deal with the basic rules of accounting, and the answers help establish what accounting is and what it is not. Accountants in different fields challenge these questions every day, and therefore the answers are changing often so that’s why it’s a good idea to keep to date with some of the trends. The first question deals with what is measured. Consider a machine that makes clothes. How many different measurements of this machine can you make? Well, you can measure how much it costs, how many t shirts it can produce, and how quickly it can produce the t shirts. Some of these measurements are extremely important to accounting and some of them are irrelevant. Financial accounting will use money to see how business transactions affect other businesses and corporations.

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Walgreens Co. is Sick

by Kim and Charles Petty

Walgreen Co. www.walgreen.com is a nationwide store chain and has over 3,000 stores and pharmacies and is a retail store phenomenon and has over 27 years of record crumbling sales. Wow what’s the secret Walgreen? Why are you so successful? Well, customers like their high class customer service, their huge selection, and quality products. Some investment and other companies with a financial interest in Walgreen look at the past success of the company and evaluate its financial management. The companies that are interested will be seen in the Financial Highlights from the company’s annual report. Net sales, total assets, net earnings, and stock holder’s equity are all terms that are used to measure the financial stake of the company. It’s nice that you see the large increase in Wal Green over the years, but what exactly does that mean? What financial knowledge is required of those who manage Wal Green and what methods do they use to measure Wal Green to other large companies? Wal green’s managers most be very skilled in accounting to help maintain the financial stake of the company. However, Walgreen’ managers are not the only ones that need to be skilled in accounting.

The people who have some type of financial stake in the business such as owners, investors, attorneys, employees, and creditors must also be skilled in accounting so they can analyze the financial achievement of the company. Anyone who is interested in any one of theses roles will require some knowledge in accounting knowledge and processes. That’s what the purpose of accounting is. Contemporary accountants focus on the needs of decisions in accounting information, whether these decisions are internal or external to the business. Accounting can be defined as a systematic information system that measures, process, and produce financial information about an economic matter such as a business or a government organization. Accounting serves as a connection between business activities because it records information. First, accounting analyzes business activity by recording data for them that they can use in the future. Second, the data is not used until it is needed and retrieved when the time is appropriate. Last, the information is analyzed and communicated through reports to the decision makers. One might assume that the data about business activities are the input and the information for decision makers are the output. A business is an economic entity that sells goods or services to customers at prices that will provide a return to the owners. Here is a list of well branded business that sell goods:

General Mills Inc. www.generalmills.com sells food products. Sony Corp. www.sony.com sells a variety of consumer electronics. Hilton Hotels Corp. www.hilton.com sells resorts and hotels services. EBay Inc. www.ebay.com offers an online bidding service.

Despite their differences in the products they sell they actually have a lot in common. Each business must have enough money for the cost of doing business but still have adequate money left over. If the cost of business costs more than operating the business, than that’s when a business will start to crumble. The need to earn money to hold an investment capital is known as profitability. However, a business must meet the goal of liquidity. Liquidity refers to having the money available to pay off debts when they are due. For example, a real estate company must meet the goal of profitability by leasing as many houses as they can, but they also must meet the criteria of liquidity when customers don’t come up with the capital to pay sometimes. Both of these goals must be aced by a company to be successful in their ventures. All businesses try to pursue their goals by engaging in these similar activities.

First, businesses much start some financial activities in order to get enough funds or capital so they can continue their operating. Financial activities include receiving capital from creditors such as banks and other suppliers. On the other hand they also include paying creditors back.

Second, each business must participate in what is known as investing activities. This refers to the productive spending of capital so that it will help a business attain their goals in an orderly manner. Some examples of investing activities include purchasing land, equipment that the business may need, and buying buildings. These resources are then sold or discarded of when they are no longer needed.

Third, another essential of every business is participating in operating activities. Besides selling goods and services to customers, operating activities include hiring managers, workers, and purchasing goods and services, and paying back taxes to the government. An extremely crucial function of accounting is to provide performance measures. This refers to the measures of a business that indicates whether managers are achieving or losing their business goals, which helps to determine if a particular business is under good management.

It is crucial for the performance to measure up with the goals of a business. For a quick example, earned income is a measurement of profitability, and cash flow is the measurement of liquidity, pretty simple right? Since most managers are evaluated by whether certain aimed goals are accomplished, they must have a very sound understanding of accounting. Since managers will try to achieve these goals they must be motivated so that they can perform in the best interest of a business. The typical accounting role of helping decision makers by processing, and communicating information effectively is furthermore divided into the subcategories of financial accounting and management accounting. Financial accounting is used for generating reports and communicating between outside decisions makers to analyze how well the business is performing. The reports to the outside users are known as the financial statements. Companies who stocks are up for grabs on the New York Stock Exchange send their financial statements to its owners or shareholders, and several of other creditors. The financial statements reflect the goals of profitability and liability, and are used heavily by every person involved with the business. If you have ANY type of business, it is crucial for you to be literate in financial statements. They are the back and bone of accounting. Now, let’s not get some terminology mixed up with each other. It’s critical to distinguish the system of accounting from the ways that information is processed such as bookkeeping, and some type of information management system. It’s only a small part of accounting, but it is a very important method. The major goals of accounting are to analyze and interpret information. The computer is also an important tool in accounting and is used to retrieve and organize information in great time and accuracy. However, people may assume that the computer does all the work for the accountant, but that couldn’t be more farther from the truth. The truth is, the computer is instructed what to do by the accountant and the main use of computers is to process complicated information. Since computers are so beneficial and widespread many business use computers as a management information system. This is a system of connected subsystems that provide the necessary information to run a business. The accounting information system is without a doubt the most important subsystem used because it is the key role in analyzing and managing the flow of financial data of a business.

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Making Money From Content Rich Sites

by Kim and Charles Petty

Making money from a content rich niche marketing website can be very easy, very difficult or impossible. First let’s define and describe what a content rich niche market website is and how it works. You won’t find a list for “Niche Markets” anywhere. There isn’t one.

A person will find niche marketers when he types words into his favorite search engine and hits search. Let’s say he types in “Improving my golf score”. He will get many hits that will provide links that take him to niche marketing sites. On these sites, he will be asked to enter his email address and opt-in to receiving a newsletter. Since he is in need of learning how to improve his golf score, he willingly does that.

On the content rich site he will find articles and other information about improving his golf score and advertisements for products and services designed to help him improve his golf score. In the future he will receive a newsletter, about every two weeks usually, and he will have become a niche market customer.

If you are the niche marketer, the opt-in email address supplied is pure gold because you will have a customer or a potential customer. When he buys the products and/or services that you are advertising on your site, you will make money. Having a content rich site enhances the possibility of sales.

The trick to making money from a content rich niche marketing website is to have a topic that helps people solve their problems, makes them feel better or look better, or supplies them with information that they need. You will need to have related products and services advertised on your site since that is where the income actually comes from. The website content is what makes people visit your site again and again. The more content rich it is will determine how often they visit and how long they stay. The longer they stay the more opportunities you have to sell to them.

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