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One important part of network marketing is what’s called “downline retention.” You can view this similarly to how you would view traffic generation: you can take two approaches-you can either recycle traffic, so that it comes back; or you can constantly pump fresh traffic into the site. Ideally, however, you want both mechanisms to be working, as that will not only generate more traffic, but it will also keep more traffic on your site. This is true with network marketing.

At this point, however, you have a rough idea of how to gain that new traffic; and further, how to convert that traffic into members of your network. The next step is to retain those new members by training them and reducing dropouts-which go hand-in-hand.

You should start by developing some type of course, which starts by covering the absolute basics of network marketing-and the moves to the more complex, harder-to-understand parts. Additionally, if your goal is to retain network members, you shouldn’t attempt excessive upselling in your course. Rather, only suggest what you believe is absolutely necessary; and only what you believe will affect the best possible results for someone who is either an average or below average network marketer.

Now, in addition to producing a course, you may also want to create a manual of some sort. You can send this to each member of your network immediately upon joining. This can be a more comprehensive field guide that directs them through any potential problem they run into as a new network marketer.

Last, you will want to make yourself accessible to everyone whoever needs help. You might offer your email address to all of your new network members in a personal email you send to everyone; or you might even allow them to contact you by phone. These are all considerations you want to make, as the more accessible you are, the more trusted you will be; and the more likely people are to take your advice and stick around.

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Everyone is always trying to find the new strategy that will allow them to turn their product from blah into Bam!, but it’s harder than it looks. But you can to produce a product that people want, by answering 20 questions about the four ps of marketing.

This article provides 20 questions. If you take the time to think about them and answer them in as much detail as possible, it will stimulate your business and help you avoid marketing mistakes.

For that reason, this article provides questions on the four ps of marketing: product, package, price and promotion.

Four Ps Of Marketing: 1. Your Product Influences Your Marketing Decisions

The most important thing in your business is the product. Make a product that the customer wants and you will have a successful business. Make something they don’t need and you will be out of business fast.

When you decide to design your product, you need to ask yourself several questions to ensure that it is successful.

1. Who is the target consumer?

2. How well does its features provide target market members’ desired benefits?

3. How will your product compete with other products?

4. How does your product compare with buying trends, experiences?

5. How much does your market want this product?

6. How much volume of product will it take to meet demands?

7. What’s the likely time frame for the most orders?

8. What inventory is needed for the product to meet demands?

When you know about your product, you’re ready to decide how to package it.

Four Ps Of Marketing: 2. Your Package Can Help Sell Your Products

Once you know the product, how will you package it to the consumer? There is a saying that you don’t judge a book by its cover, well people do and when the packaging of a product does not match what the consumer wants, they move on. It’s the 10 second sale, and it has to be done right.

Your package selection may be economical or elaborate. It may contribute to or detract from your business profits.

Asking yourself these questions will help:

9. Does your package offer a distinguishing characteristic?

10. Are the dimensions of the packaging appropriate for the product?

11. Is the product protected within the packaging?

12. Is your packaging excessive, requiring increased handling?

Consider your answers about your product and package before you finalize the price for your product.

Four Ps Of Marketing: 3. Your Product, Packaging and Market Should Determine Your Price

You’ll also need to answer four price questions before making a final price decision.

13. Is the price in line with demand?

14. As supply increases, how much does cost per unit decrease?

15. How much does the price decrease with volume changes?

16. What is the most affordable price of the product in relation to volume discounts and costs?

Once you know the answers to questions 1-16, you’re ready to consider promotion.

Four Ps Of Marketing: 4. Promotion Decisions Base on All Your Prior Decisions

To sell the product, you need to promote it. If you don’t promote it properly, you want benefit from the full volume of demand.

You just have four more questions to complete your analysis of your four ps of marketing.

17. How much do should you spend on different promotion tactics?

18. How well does your promotion mix match your business’ other marketing practices?

19. Is your promotion strategy and tactics appropriate for your product’s stage in the product life-cycle?

20. Does your promotion match the needs and desires of the target consumer?

Now that you’ve answered the 20 questions, you have the information you need to develop your marketing plan.

Four Ps Of Marketing: Conclusion

The Four Ps of Marketing build from answering the 20 questions. Answer all of them before deciding on a product, pricing it, packaging it and selling it.

Knowing these questions and their answers, will translate into long-term success for your product and your company.

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Mascots around the world are used for similar events in most countries. Almost all countries utilize mascots for some if not all of their sporting events. Football (American version), basketball, rugby, hockey, and especially soccer widely use mascots for college and professional games. Soccer is one of the most widely popular sports world-wide, so mascots are heavily used in these sporting events. Some teams use the soccer ball itself and dress it up as a personified mascot. Mascots can look very similar to each other and very different in various nations. Animal mascots are some of the most popularly used for sports on an international basis: – bears – birds – whales – sharks – crocodiles – alligators – tigers – bulls – rhinoceroses – dogs – wolves – cats – frogs

Mascots and the Militaries of Countries The military in most countries hold their own kind of mascots. Many nations have animal mascots associated with either the enter military, or like the United States one branch of the military. The bulldog is the official mascot of the United States Marine Corps. The current incarnation of the military mascot is “Lance Corporal Molly,” who resides at a recruiting depot in San Diego, CA.

Throughout England and Wales there are different animal mascots to represent the various branches. The Royal Regiment of Wales uses a live, white goat as its mascot. The Worcestershire and Sherwood Foresters Regiment has the ram as its mascot. Its current incarnation is Derby XXVIII, which was given in 2005 to the Duke of Devonshire. It is also known as “Private Derby.” The Black Buck Antelope is the mascot of The Royal Warwickshire Fusiliers, a branch of the British army. Ireland has the Irish Wolfhound as its mascot for the Irish Guards. It was presented to them by the Irish Wolfhound Club. The Club was hoping to boost the public’s interest in the breed.

How Mascots Around the World are Different

Mascots do differ around the world and can be used for very different types of events. Several countries around the world have festivals and parades that are indigenous to particular areas of the globe. Tropical places like Jamaica, Trinidad, and many West Indies islands have parades and carnivals. They have parades to celebrate tribal people. Sometimes troops of people from many countries including the United States and the UK will dress up in exotic outfits our “tribalwear” and act as mascots for the events. Many of the costumes are very ornate involving a lot of beadwork, face paint, and sometimes bikini or loin cloth style outfits. The outfits come in an array of beautiful colors and contribute to a festive feel for the event. These human mascots can either walk or dance in parades, or visit with people who come to watch the parades. They are very interactive with the crowds and do this as a profession. Many undergo classes that teach them the art of being a mascot. Some are indigenous to their own country, while many troops travel to different carnivals and parades to perform as mascots around the world.

Mascots that are Meaningful to Multiple Countries

It may be hard to believe that there are mascots that are meaningful to multiple countries. Some may have the same mascots, but maybe a different style of the same mascot. An example of this is Ronald McDonald. Many countries such as China and France use him as a mascot for the McDonald’s Restaurant. However, the style that is used may be very different that of the United States. France has recently run commercials of both a young woman and a young man dressed up in modern fashion that still resembles the clown’s outfit. China recently featured a cartoon version of some of the McDonald’s characters in cartoon form using Chinese children in the background.

Also, the Olympics are a time when the whole world shares mascots in like kind. The 2010 Olympics that are to be held in Canada already feature three mascots that will be shared globally: Miga, Quatchi, and Sumi. The characters are patterned after Japanese anime styling.

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Global and domestic marketing varies considerably because people differ by countries.

The principles of marketing may be very similar, but the marketing research technique that is commonly used to target a market requires national and cultural specific characteristics.

To market globally well, you must learn characteristics of the people in each nation and culture. The best way is through market segmentation.

Global and Domestic Marketing: Targets Different Types of People

Different cultures within the USA, and across the world, are going to have different buying habits. This presents a problem when you are trying to sell a product across nations.

It’s difficult enough to market across cultures within the USA, but the difficulty intensifies when marketing across nations.

Global and Domestic Marketing: Demographic Characteristics Vary By Nation and Culture

Demographic segments vary across the world. For example, some characteristics for Generation Y in the USA may be similar worldwide, but most will be quite different.

The World War II generation in the USA was influenced by the second world war just like most people in the Western world. However, the influence of Pearl Harbor on the USA WWII generation was greater than for those in the rest of the world.

So you can’t take characteristics that best define a USA generation and transfer those characteristics world wide.

Global and Domestic Marketing: People From Different Nations Think Differently

Psychographic characteristics also differ by nations. For one reason, culture, morals, values and attitudes are learned within a society. Different nations develop different social pressures and expectations. They teach different values and attitudes within families and schools.

Every nation’s culture differs so what is valued, expected, desired, and feared vary by nation.

Consider a change within USA attitudes. Not that long ago a man’s wife and children were considered his property, and he had the right to abuse them in anyway that he saw fit. The USA and state governments didn’t interfere. But that is not the case today. A man can be convicted for raping his wife, and children are frequently taken away from parents who abuse or even neglect them. But in some nations, a man still has the right to abuse his wife and children. Even murdering them is socially acceptable and legal in some nations.

Thus, how people think, what they consider to be right and wrong, what they fear and value differ from nation to nation.

Global and Domestic Marketing: Buying Habits Are Nationally Specific

Each nation’s economic well-being influences buying habits of its citizens.

Obviously, the people in some nations have more spending power and more discretionary income than those in other nations. But even among comparatively wealthy nations, people spend differently.

Take grocery shopping as an example. In many prosperous European nations, people still buy fresh groceries from local markets and purchase every day for that day’s meals.

But in the USA, we buy from large chains that freeze, can, dehydrate and process in other ways so that food lasts for a long time. Then we buy at least enough for a week at a time, and some people buy for a month at a time. We think shopping everyday would be a terrible inconvenience and that we are just too busy with our careers and family to spend that much time buying groceries.

People in some nations probably think that USA residents have their priorities messed up to avoid spending their time buying and preparing fresh, healthy foods.

So if we differ so much on something as basic as food, just think how our other buying habits differ.

Global and Domestic Marketing: Conclusion

No business can design one marketing campaign and successfully use it across nations.

Successful marketing campaigns must be redesigned for each nation. This requires that marketers have to learn as much as possible about people in each nation.

In order for businesses in all nations to improve their business and national economies, the world needs to share specific characteristics that cause people to respond to marketing campaigns differently. When that happens global and domestic marketing opportunities will become more equal.

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Google Manipulator is the latest creation from Pawel Reszka, an underground marketer who has been secretly raking in huge 6-figure profits. You may not know him but he has created a system to pull in over $50,000 every month using free tools.

The report Google Manipulator is not a book that teaches you how to make money using Google Adwords. It is basically a guide that shows you the entire system to earn profits using Web 2.0 authority sites and niche sites. He reveals how anyone can get No.1 Google rankings within days using easy to follow methods.

Be prepared to read through 80 pages of content. But many of the pages are actually screenshots which show you the steps you need to take to dominate Google for your keywords. Written in the manner of a user manual, it is a simple to understand make money online report. Beginners will love its simplicity.

There are 13 chapters in the Google Manipulator report. You will learn how to do market and keyword research, content creation and how to obtain instant quality traffic to your money pages. The best part of this report is that all the essential methods are free.

Expected to launch on 26 June, the price will be set at $67. But I suspect that Pawel will be raising the price soon in order not to flood the markets with too many copycats.

Google Manipulator covers a lot about dominating top Google search results not only for long tails but also for product launches and niches. Pawel even demonstrates how he managed to conquer top rankings for competitive keyword terms like “affiliate marketing” and “work from home”.

Learn some powerful link building methods from this man. There is one special technique which many successful gurus have used to improve their sites’ link popularity.

There is a chapter dedicated to black hat strategies which not many people know. When executed, they will boost your affiliate commissions significantly.

On the overall, this report is worth the $67 price tag. Any marketer of any marketing skill level can execute the methods easily and make tons of sales. One only challenge is that you do need to know how to create quality content in order to succeed with his method. Not everyone can write well. Perhaps this is one important factor you need to consider before buying the Google Manipulator report.

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