12 Ways To Create An Order-Pulling Niche

by Kim and Charles Petty

A niche is something that sets your business apart from your competitors. To compete with other businesses nowadays, especially online, you need a unique niche. Just make sure your competitors are not using the same niche. Below are twelve ideas you could use to create an order pulling niche.

1. Your niche could be that you offer free delivery. This may cost a little money, but, you will gain the extra customers to make up for it.

2. Your niche could be that you offer a lower price. If you can’t afford to offer a lower price you could always hold the occasional discount sale.

3. Your niche could be that your product achieves results faster. This niche is very effective because people are becoming more and more impatient and want results fast.

4. Your niche could be you’ve been in business for a longer period of time. People think if you’ve been in business longer you have more credibility.

5. Your niche could be that your product tastes, smells sounds, looks, or feels better. When you target the the senses you’re triggering basic human attractions. 6. Your niche could be your product is light or compact. People may want to take the product on a trip or don’t have much room where they live.

7. Your niche could be that you’ve won a business reward. When you win a reward tell your customers or visitors about it. This increases their trust in your business.

8. Your niche could be that your product lasts longer. People don’t like taking the time and spending more money buying replacement products all the time.

9. Your niche could be that your product is easy to use. People don’t want to buy a product that they have to read a 200 page hard-to-understand instruction manual.

10. You niche could be that your product has better safety features. People want to feel safe when they use your products.

11. Your niche could be that your product was made by hand. Most people believe that products made by hand have better quality.

12. Your niche could be that you stand behind all your products. People want to know that you back- up any claims you make about your product with either guarantees, warrantees and free replacements. —-

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42 Deadly Ad Copy Sins That I’ve Made

by Kim and Charles Petty

I have read thousands of ad copies online and offline over my lifetime. I have read excellent ad copies that made me buy right away and some that may have had a decent product, but had a poor ad copy that turned me away.

Now that I am in business, I have written some of my own ad copies. Some of them have worked, some of them have bombed. The key is to keep changing and testing your ad copy, don’t just write one and then stop. I don’t have a college degree in copywriting, but I know to learn from the mistakes and never give up.

Below I’ve made a list of 42 deadly ad copy sins that I’ve made over the years and that you can learn from:

-no compelling headline

-no believable testimonials

-no sub headlines

-no attractive benefits

-no features

-no strong guarantees

-no asking or answering questions

-no proof of benefits offered

-no contact information for questions

-no endorsements

-no conversational writing

-too long of sentences

-no deadline to order

-no free trials

-spelling mistakes

-grammar mistakes

-too light of text

-too dark of background

-ad copy doesn’t blend together

-no breaks in ad copy

-no bullets

-ad copy in all CAPS

-few ordering options

-no visual aids

-no comparison to competition

-no reminding of benefits or deadlines

-no information about your business

-no appealing adjectives

-no appealing phrases

-too large of text

-too small of text

-no emotional appeal

-too large of paragraphs

-no story telling

-no underlining or bolding of keywords

-too short of ad copy

-too long of ad copy

-no facts or case studies

-hard to understand jargon

-no free bonuses

-too low of price

-too high of price

Don’t get me wrong, not all 42 of my ad copy sins will apply to each and every ad you write. It is just a list you can use in the future. If you currently have an ad copy, compare it to the list right now. Your ad copy could make or break your sales.

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6 Ways To Keep Your Online Customers Away From Your Competition

by Kim and Charles Petty

1. Stay In Touch

Stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask customers if they want to be updated by e-mail when you make changes to your Web site. After every sale follow-up with the customer to see if they are satisfied with their purchase.

2. Friendly Web Site

Make it easy for your customers to navigate on your Web site. Have a “FAQ” page on your Web site to explain anything that might confuse your customers. Ask them to fill out an electronic survey to find out how make your Web site more customer friendly.

3. Easy And Free Communication

Make it easy and for your customers to contact you. Offer as many contact methods as possible. Allow customers contact you by e-mail. Hyperlink your e-mail address so customers won’t have to type it. Offer toll free numbers for phone and fax contacts.

4. Teach Your Employees

Make sure employees know and use your customer service policy. Give your employees bonuses or incentives to practice excellent customer service. Tell employees to be flexible with each individual customer, each one has different concerns, needs and wants.

5. Impress Your Customer

Give your customers more than they expect. Send thank you gifts to lifetime customers. E-mail them online greeting cards on holidays or birthdays. Award bonuses or discounts to customers who make a big purchase.

6. Be Nice

Always be polite to your customers. Use the words Please, Thank You, and Your Welcome. Be polite to your customers even if they are being irate with you. Always apologize to your customers should you make a mistake. Admit your mistakes quickly and make it up to them in a big way.

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A Hot Emerging Home Base Business – Process Property Tax Appeals!

by George Evers

Engaging in a property tax appeal for a client can earn you money. Real estate property taxes are sky high and are not going to go away. When you find areas to contest in the property assessment you and your client win. You’ll save your client thousands and you’ll earn thousands in contingency fees.

A home base business that specializes in homeowner property tax reduction is one of the few businesses that will proper in good times and even better in bad times. And when assessments are out of whack, appeal that property tax!

Winning property tax appeals for a client is not difficult and you are rewarded by a large contingency fee. If you save them $2,500 in property taxes your fee will be $2,500 spread over 2 or 3 years. That way the client sees a positive savings from your service. It’s a win, win situation.

Government statistics show the state and local government hiring has accelerated in the last 12 months. Meanwhile private firms have slashing staff. Despite the economic slowdown the public-sector jobs gains have actually sped up. Increased property taxes will likely pay the price.

State and local governments are in a budget crisis. You would know it when you looked at the payrolls. 338,000 new jobs have been created in the past 12 months. That’s far more than the 195,000 jobs in the 12 prior months. Result: many disgruntled taxpaying homeowners.

When real estate prices tumble finding comparable properties that sold for less than the assessed value of your client?s house is rather easy. Information resources are full of them.

Look to The National Taxpayers Union for an idea how much opportunity exists for the Property Tax Consultant. They write that as many as 60% of all homeowners are over-assessed and not in line with their home value. (“How To Fight Property Taxes” 2004 p.1

What you need to do in this business is finding the value of residential real estate by comparing your client?s property with similar sold properties. You’ll look for comparable sales or properties in similar neighborhoods.

It’s a good idea to cooperate with the tax assessor. It makes no difference what the tax assessor finds. What counts is market value. The way to reduce your clients property tax is through comparing recently sold homes.

With recent decreases and abundance in lower-priced comparable home, the business of real estate property tax consulting is a very lucrative home base business proposition indeed! The entry costs are low, the profit potential great.

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10 Things You Should Know Before You Bid On Business Product

by Kim and Charles Petty

10 Things You Should Know Before You Bid On A Business Product From An Online Auction

1. Know the value of the product before you bid. If the product is brand new, check to see what price retailers are charging for it. If the product is used or reconditioned, you will want to pay way less than the retail value.

2. If the product’s description or picture isn’t detailed enough for you, contact the merchant to get more information before you bid. You don’t want to take a chance to waste your hard earned money.

3. Know the highest price you will bid for the product and stick with it. Don’t get caught up in a bidding war; you may end up paying more than the product’s worth. Don’t forget to add in the shipping price with your bid.

4. Visit a few online auctions before bidding because some merchants auction the same product in many auctions. You usually can purchase the product for a lower price in a unpopular auction because there are less bidders.

5. Know the time the auction begins and ends. You also want to know how long it will take to ship. If you need the product by a certain date, you’ll want to estimate the time it will take to receive it.

6. Know the payment options the merchant accepts before you bid on their product. If they only accept checks or money orders, it may take even longer to get the product because the payment has to clear. If they accept credit cards make sure they have a secure server.

7. Know if the merchant offers a warranty or money back guarantee or before bidding on a product. You don’t want to get stuck with a product that does not work or you’re not satisfied with.

8. Online auctions will, sometimes, allow you to check the merchants history with their auction. Check to see if people have complained about the their products or business practices before you decide to bid.

9. It’s important to place a bid early in the auction to show other bidders you are interested in the product. If someone does out bid you, don’t be afraid to out bid them. Remember not to go over your maximum bid price.

10. Another reason to know when the auction ends; you can place a last minute bid. The other bidders may not be keeping track of when the auction ends or may not have the time to bid again.

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The Rise In Complaints Of Identity Theft Against Children

by Paul Wilcox

Studies done by the Federal Trade Commission have shown identity theft against children to be the fastest growing sector reporting complaints of identity theft. In many cases the children can’t even trust their parents to protect them because sadly family members commit the majority of child identity thefts.

Children need to be protected by greedy or misled relatives, and the government must offer them aid. Likewise, corporate financial institutions that have offered forgiveness to adult identity theft victims must develop the same sympathies for child identity theft victims.

Fastest Growing Segment Of Complaints Of Identity Theft

In just two years time, the The Federal Trade Commission (FTC) discovered that the incident of complaints of child identity theft rose from 2% of the total reports to 4%. This is the fastest growing category of identity theft complaints, and is projected to continue in this trend. Many of these crimes were committed years before, and are only noticed as individuals become more aware and begin to look deeper into their children’s credit reports.

The FTC believes that not enough of these crimes are being noticed in adequate time. The FTC estimates that a half of a million children fall victim to identity theft each year, however only about ten- or fifteen thousand are reported annually. Often times the lack of incident reporting is because the people who are responsible to protect the child from such theft are the one’s stealing their identity.

Majority Of Child Identity Thefts Committed By Family Members

More that 50% of complaints of identity theft against a child leads back to the parents or other close family members. Usually the identity was stolen in times of extreme need, either to avoid losing utilities or to keep a working vehicle.

Typically the parents justify the behavior by claiming it was for the best of the child at the time. It can be difficult for these individuals to look ahead five or ten years and see how a ruined credit report can really devastate the child. Most of the time, the family members have the good intention of keeping up with the payments and never intend to put a negative mark on their child’s credit history.

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Generate Sales Leads By Harnessing the Power Online

by David B. Ascot

You have a business, and you want to keep it firmly established and growing. How do you do that? Of course, clients who are loyal and offer you repeat business as well as sending you referrals are the lifeblood of most successful businesses. However, there may be a few customers who are never satisfied and will simply distract you and waste your time instead of letting you get on with things and continue to grow your business in a positive fashion. Therefore, it’s worth taking some time to explain some lead generation techniques and strategies that really work on the Internet to drive new business to you, no matter how big you are or what you do.

First, though, let’s take a moment to look at lead generation. Why is this so important? In many industries, lead generation often will dictate how effectively you drive revenue. There are many complex sales scenarios that highly depend on having a consistent supply of qualified leads.

Is Lead Generation Important?
Lead generation is important, even though it’s not always the most important constraint on your sales volume and increase in business. Nevertheless, let’s talk about that some other time. For our purposes, of course, generating qualified leads at lower cost is going to help you exponentially grow sales, as will using less human intervention and effort, which is time consuming and not particularly efficient.

In reality, most companies have a sales force that actually does relatively little selling. As an example, consulting firm Ballistix found that many sales people, especially those in complex situations, spend as little as 8% of their time selling to prospects. The rest of the time, they were oriented to opportunity management, customer service, clerical tasks, technical tasks, prospecting and social activities.

This is quite typical of a business-to-business sales situation, but of course most business managers and owners, as well as sales people would recognize that this type of non-sales activity is not an efficient use of sales time.

Lead Generation Process, High-Performance
Of course, then, what you need is a high performance lead generation process. What does that mean?
If your lead generation process is high performing, it’s going to allow you to do several things:

1.You’d be able to attract more prospects more efficiently, at lower cost

2.You’d educate prospects as to why you’re better and different than your competitors

3.Build trust with potential clients so they feel comfortable engaging with you to discuss what you offer

4.You’ll nurture prospects appropriately depending on the stage they are in in the decision-making process, giving them the right message at the right time

5.The process is scalable, so that you can manage exponentially more leads with only modest increases in effort and resources; and

6.You’ll get more sales with less cost and effort.

You have to start with a strategic framework so that the tactical stuff is actually worth something. Simply put, the Marketing Results lead generation methodology uses Internet analytics so that you can precisely decipher why and how visitors are spending time on your website. At the same time, you can leverage proven conversion and traffic strategies so that you cut down marketing waste, expand your effectiveness and reach, and boost lead generation results exponentially.

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Be Successful in Rent A Coder by Viewing Videos

by Crystal Eikanger

Do you like to watch videos? I sure do. I’m always looking for something to watch. In fact, I find I can get more out of watching a how-to video than I can from reading an instruction manual or an article about the same thing on the internet. Since I’m a video editor, maybe I should turn this article into a video for those of you who are like me. Naw….I’m feeling lazy right now.

One time I was surfing the web and I was able to find a website which to me is very visually appealing and contains very useful videos but before I tell you about this website, first let me tell you that I am a coder in a freelance website called Rent a Coder. I was able to find a great website that teaches me by watching videos how I can bid higher on projects and get even more jobs.

RACsuccess offers anyone who visits their site a complete video library on how to use Rent a Coder. But here is the catch, knowing how to use Rent a Coder is not the same thing as knowing how to succeed in Rent a Coder. For instance, you might know how to bid on projects and how write comments but you might not know how to bid higher on projects and what to write on comments to still get your bids accepted! On RACsuccess you can get a FREE video tutorial library that teach you how to USE Rent a Coder!

Not only that, RACsuccess has another set of more than 40 videos that you can buy which you can watch through the RACsuccess package. This full blown package goes deeper than just knowing what to click or what to do inside Rent a Coder. This package teaches you exactly what you need to do in order to succeed in Rent a Coder and take the most of it.

RACsuccess was created to help both coders and buyers of Rent a Coder to succeed in Rent a Coder. RACsuccess wants coders to start earning more money by landing more projects. RACsuccess knows very well what a coder and a buyer needs to become one of the best ones in Rent a Coder and they want to share all this knowledge with anyone willing to get access to the RACsuccess package which is a paid product of course.

RACsuccess is full of surprises to anyone who dares to visit their website. They want people to feel happy for just visiting them and that’s why they offer a complete FREE library with videos on how to use Rent a Coder to anyone that signs up with their name and email on their site. With the addition 40 videos of the RACsuccess package you can take your experience in Rent a Coder to the next level in order to be able to get even more projects as a coder and better coders as a buyer.

Oh! I almost forgot! When you sign up for the free videos, you also get a free 14-page report called: “Formal arbitration and how to avoid it” which was written by the founder of RACsuccess, Luis Lazo. You see, formal arbitration is feared by everyone in Rent A Coder because it can compromise the rating of the coder or the buyer, and hard-working people don’t like to see their “100% Excellent” rating drop because of a bad situation, so through this report, he gives everyone a BIG secret. It’s just one secret, but it completely shows you how you can avoid formal arbitration! And believe me, I want to keep my current 100% rating.

So you are ready to go to the “movies”? RACsuccess is waiting for you already right now and has so much to offer you. RACsuccess is willing to give all the love and appreciation that any coder and buyer would want. RACsuccess is that place to throw all your “sad” freelance experiences and start enjoying a more successful way of working in Rent a Coder.

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The Amazing Secrets Of Private Label Rights Articles

by Andy Fah

We’re living in the 21st century where time is money. In this maniac world we’re living in, few people manage to spend their time cost effectively. Is there a solution? Yes! You can create your own website and have your own successful online business. Know where it all starts off? From private label rights articles.

The site will works automatically for you 24/7 and the investment here is insignificant than that of the standard business cost. Internet offers tons of opportunities of making money and one of them is to understand and use PLR articles.

If you haven’t heard the term, it is actually Private Label Rights (PLR), where products can be used after you purchase them and owning them after buying the rights with the author’s consent.

Different rights may be provided depending on the editor, however the basic idea does not change. You can rewrite the content, add your name to it, and spread it into modules. At times you may just publish it as is basis which is not a very good idea. You can have various other possibilities related to private label rights articles.

You can offer them for free as a bonus to your customers, to use them as auto responder sequence to your opt in list, as web content for your site and so on. Wise people say that it is better late than never. Remember that you do not have to use time making new products, you do not need content for your web site, and you do not need to write articles.

This opportunity is amazing because you can spend your time doing more interesting things. You only have to find a reliable source of PLR articles. Then you can find another one that can offer you other products, corresponding to your future specific needs, the so-called niche products. When you purchase, you should feel that you have made an investment because they will help you save time and make money.

To continue with, having private label rights upon a product you can edit it, change it and resell it. There are ways to discover gradually how you can use PLR articles on the internet, through any niche. You just got to be creative.

Everything belongs to you! You are not a mediator or affiliate, or a simple seller…All the profit generated through your site is 100% yours, yours to keep. To conclude it, private label rights articles can be your answer to productive business!

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Women enjoy Cuban cigars too

by Trevor Wallace

When people think about Cuban cigars, usually the mental picture that phrase creates is a bunch of old guys sitting around on leather chairs puffing on thick long Cuban cigars. They sometimes might have a glass of Scotch or something on the side and they are surrounded by a huge cloud of smoke that is covering ninety percent of their face.

Cuban cigars have somewhat been a genre for men. After all, in our society if a women smokes, she is not looked upon in a favorable manner. Yes this was true in the 1800s but well we’ve come a long way since than. At least I would like to hope so. Today smoking Cuban cigars is not just limited to men but anyone who wants to give it a go.

When Cuban cigars did get popular, which was around the mid nineteen hundreds, it was actually the women and men who enjoyed it together. Cuban cigars were immediately embraced by the Monarchs of Europe and than passed down to each royal family member. When Cuban cigars got popular it was only something available to the rich and famous. This was the era when the middle class didn’t exist, you were either super rich or super poor.

Now that the ladies were doing it, although really rich ladies, soon years passed and guess who picked up on the Cuban cigar craze which was still underground? Hollywood! Once Hollywood got a taste of the Cuban cigar and realized what a magnificent treat it is. When Tia Carrera picked up that Cuban cigar, it was over. All the women joined in and a Cuban cigar was now considered a sign of success, money, power and fame for women too.

It was not long after that that everybody in the world in particular women started Cuban cigar smoking. Young, successful non Hollywood type of women started smoking Cohiba’s and Montecristo’s and soon Women were back on par with Men when it came to Cuban cigar smoking. They fought again and they won, let’s all go out right now find a beautiful woman and share a Cuban cigar with her.

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