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If you don’t remind your customers that you are still in business they may forget. Repeat customers are the lifeblood of any business. Below are three effective strategies you can use to remind your customers that you are still in business and get them to buy over and over again.

1. Ask your customers to subscribe to your free publication. It could be a print newsletter, e-zine, newspaper, journal etc. You could send out the publication weekly, monthly, bi-monthly, etc. The articles in the publication should be informative and helpful to your readers. You can increase repeat purchases by including advertisements of new products and services that you offer.

2. Ask customers to sign-up to an e-mail update that tells them when you have made changes to your web site. Whenever you update your web site send them an e-mail to remind them to visit again. If you’re using this strategy it’s important to update your web site often. Add new content that would be of interest to your customers. You could also add free stuff to your web site like software, online utilities, ebooks etc.

3. Follow-up with your customers. You could follow-up by e-mail, direct mail or by telephone. It’s always important to get their permission to follow-up ahead of time. You could contact them and ask them if they were happy with their purchase. Send them online or offline greeting cards on holidays and birthdays. You could also follow-up with a free gift letting them know you appreciate their business. You can get repeat business from them if you include another product offer or back end product with each follow-up.

In conclusion, any of the three strategies above will increase the number of repeat purchases from your current customers. You can increase their effectiveness by combining all of them into your marketing campaign. —-

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Filed under: Advertising

It is prudent for the homeowner who has purchased his property within the past 36 months to obtain a current Market Value Appraisal of His/Her property from a Highly Qualified Pinellas County Appraiser. Low property values make this prudent.

Taxes are based on the most recent transfer price of the property. This system has HUGE inequities in the tax burden for homeowners.

The people who purchased their home more than 5 years ago, have a very low annual real estate tax. Those who purchased their property during the height of the property appreciation have annual taxes that are well above the current valuation.

You should obtain a current appraisal from a qualified Pinellas or Hillsborough County Appraiser who has experience in property tax disputes, if you have purchased your property in the past 5 years.

The tips for choosing an appraiser, is to check for professional designations, indicating that they have extended education and qualifications. The best place to check for professional designation is the Appraisal Institute. It is suggested that the homeowner look for an appraiser with either the SRPA or SRA designation. Both are residential property specialists. The Appraisal Institute can be found at appraisalinstitute dot org

In preparation for the appraisers inspection of the property, the homeowner should have their current mortgage survey handy for the Pinellas Appraiser to look at and a list of recent renovation or remodeling completed. It is best to use those items completed in the past 3 years.

Shop for your appraiser based on experience. Never shop based only on fee. In the appraisal business, qualifications and experience will serve you well in your appraisal requirements.

Marten W. Davis, SRPA

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Filed under: Business

1. Use plenty of examples in your ad copy. This will allow your whole target audience to understand your pitch completely.

2. Gain extra credibility by using terms your readers may not understand, but can follow by explaining them in simple terms. This will show you’re an expert.

3. Reveal how excited you are about the product. You could use words or a picture of yourself looking very excited.

4. Tell your target audience you were in their current position. Next, tell them how your product pulled you out of that position.

5. Challenge your readers at the end of your ad. Make a bet with them; if your product doesn’t solve their problem, offer them a free product in return.

6. Get your audience involved in your ad by asking them questions. They’ll automatically want to answer the questions in their mind.

7. Introduce yourself in your ad copy. Haven’t you ever read an ad copy and wondered half way through it who is selling the product? It’s a big turn off.

8. Start your ad with a story. It draws people right into your ad and they forget they’re being sold to. You could start with “Once upon a time…”

9. Use less than five points in your ad copy. If you start revealing too many topics, your readers might get confused and quit reading.

10. Make your target audience’s experience reading your ad positive. You could educate them or tell a joke to make them laugh. —-

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Filed under: Advertising

There are ten different diamond shapes which are common. Each cut has its own different qualities. This article will give you a short rundown on the properties of each of these ten most common diamond shapes.

The most popular cut by far is the round cut. If you are stumped and looking to make a quick decision, the round cut may be just the thing for you. When thinking of diamonds, the round cut is the shape which first comes to mind.

If you’re looking for something different, the princess cut is the second most popular diamond shape. Properly cut, a princess cut diamond can be beautiful. However, sometimes they don’t quite come out as brilliant as you may expect. If you want one, get one from a well-established jeweler.

The oval cut is another very popular cut, especially for engagement rings. This is a classic style, almost as common as is the round cut. This cut is beautiful and stylish as well as versatile – this diamond shape can work in rings of almost any style.

One of the very most elegant cuts is the marquise cut. This is an elongated shaped cut which makes the diamond appear larger than its actual size and as such is typically used on smaller diamonds. The name of this cut comes from the fact that they were and still are popular with royalty.

The pear shaped cut is similar to both the oval and the marquise cuts, featuring the best that each of these cuts have to offer – truly a winning combination.

The step, or emerald cut is a common choice for a starter diamond. They are beautiful but have fewer facets than many other cuts, making any imperfections in the diamond more apparent.

The asscher cut is more of an art deco style. It’s usually used for other gems. Although it is a less common cut for diamonds, it is slowly becoming more popular. If you’re looking for a fairly unique diamond cut, it may be right for you.

For beauty and a truly rare cut of diamond, there’s nothing quite like a perfectly cut, flawless heart shaped diamond. Since this is a very difficult cut to do well, these can be very expensive and hard to find. However, once you finally get your hands on one – or one on your hand, you will feel that the gem was well worth the time and expense.

A traditional cut which has fallen out of favor somewhat in recent times is the radiant cut. This is similar to an emerald cut, but with more facets for added luster.

Last is the cushion cut. Much like the marquise cut, these cuts make a small diamond appear larger and show off the gem to best advantage. Even a smaller diamond comes off looking magnificent with a cushion cut.

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Filed under: Ecommerce

Usually on Saturday’s when I’m not traveling, I have to wake up at 6:00 a.m. to catch one of my favorite shows – High Net Worth. This show profiles entrepreneurs, and how they make their fortunes, Mostly all of the entrepreneurs have made their money in real estate, whether it was luxury 100 room boutique hotels, time shares, you name it One Billionaire, who owns three of the larges time share companies, is building a 90,000 square foot house with 20 kitchens and 30 bathrooms. Another is launching a prototype hotel in space the idiosyncrasies befuddle me to no end. Like the guy building the largest house in America, yet still drives one of the first cars I used to own – a $12,000 used Lincoln Town Car. Why do they do what they do?

Because they can.

A buddy of mine, who’s also a hard money lender and developer, just located a $50,000,000 (yes, million) pool of defaulted notes, then quick turned the mortgages to an investor for a cool couple of points.

Goldman Sachs mortgage department cashed in $2 Billion on the subprime fiasco . The three men responsible for the trade are expected to be paid between $5 and $15 million.

My students are regularly closing consecutive short sales dealsare you going to cash in on the mortgage meltdown?

On the other side, there’s a thousands people losing their homes, countless others hanging on by the skin of their teeth. What’s the difference between both sides? Well, I can tell ya, what’s being said by one group versus the other. One side is complaining and whining and proclaiming the unfairness of the situation, all the while doing nothing to improve it.

Maybe they feel unqualified to be on the receiving end. A “stucked-ness” that just keeps them from becoming a successful entrepreneur. I’m just about as unqualified as anybody when it comes to having the “stuff” our society requires to make money.

My parents were missionaries in Brazil, and I knew nothing about the United States until moving here at age seven (and no, I’m not a native Brazilian, my parents are from Tennessee). I never fit in at any schools, and historically made terrible grades – got kicked out of not one, but two colleges. And still, to this day, I am continually reminded that seven years ago, when people saw me launching my woeful speaking career I was undoubtedly the worst they had ever seen.

I can’t spell worth a flip, don’t know jack about computers, yet in the last 8 years managed to be responsible for the sale of just under $20 million in sales of products and profits relating to real estate, which over my career has launched more than a dozen successful students who now teach short sales, virally spreading my short sale techniques all over the country. Even permanently and continually changing how short sales are done in this country collectively negotiating over $1 Billion dollars in debt yet I have no formal training in financeor for that matter, the field I’m in!

It’s important that you understand one thing: the result of your success will be that of decision, not qualification. Get yourself in the game in 2008the mortgage meltdown undoubtedly will have you standing on one side of the of the line in the sand.

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Filed under: Sales