Real Estate Short Sale

by S. A. Johnson

It’s a sad fact, but many Americans lose their houses to foreclosure every year. Some lending institutions aren’t always thorough enough in checking a person’s ability to make repayments, and others don’t really care. And of course, there are times when a change in conditions happen, leading to the owner being unable to meet their mortgage payments.

Whatever the cause of a person getting behind on their mortgage payments, the procedure from that point onwards is fairly set. Initially, the lender will file a public default notice. This starts the foreclosure process, and at this point the home officially goes into the pre-foreclosure phase.

So basically, pre-foreclosure is like a grace period. The owner is being warned that they’re in arrears and need to do something about it. At this point, the lender is unable to claim back the home and sell it to recoup their costs. The length of the grace period varies, as it’s decided by state laws. Some states allow the grace period to last for as long as 6 months, but many states have shorter periods.

Once the home enters pre-foreclosure, there are a number of ways the owner can avoid having their home foreclosed on and sold by the lender.

Selling The Home

This is most likely the best solution if making the payments is likely to be an ongoing problem. By selling the house, the owner should be able to get a reasonable price for it. If the owner waits and lets the lender sell it, the sale price is almost certainly going to be much lower, because the lender just wants to offload the home as quickly as possible.

This is often a great time for a real estate investor to approach the owner with a fair offer to purchase the home. However, many people in pre-foreclosure go into denial, and instead of trying to make the best of a bad situation, will actually avoid taking action until it’s too late. A lot of people also don’t understand the long-term detrimental effect a foreclosure can have on their credit score.

No one wants to face foreclosure on their home, but at least the pre-foreclosure period gives the owner the opportunity to find a solution – such as a Short Sale – that’s a little more favorable for them.

Short Sales

By using a Short Sale, your home is saved from foreclosure, thus helping you to save your credit rating. The lender wins by avoiding timely and costly foreclosure proceedings. And, the buyer of your home wins by getting a solid property at a good market value.

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iBuzzPro: The New Voice of Cold Calling

by Matthew Loop

Many small business owners dread cold-calling. Even though it is a necessary part of business, the process can be tedious and even humiliating when you are rejected over and over again. You have probably wondered if there is a better way to manage your phone marketing, and I can assure you that there is: the innovative software system called iBuzzPro!

Businesses, MLM’s and other small ventures around the globe are cheering the success they have found with iBuzzPro’s precise lead generating system. Cold calling in the traditional sense is a thing of the past. The software helps you generate a list of specific, pre-qualified prospects to call from and keeps them coming in a steady stream.

Every salesperson knows that sales are a numbers game. The more prospects you have the more sales you’ll have. iBuzzPro helps you generate tens of thousands of leads within seconds, and it makes your success rate even higher by giving you only those leads that have demonstrated an active interest in your product or service.

With the amazing technology at work in iBuzzPro, businesses like yours have managed to double their business in a month. This is a proven method for refining your marketing and getting the most from the time you spend on the phone.

Does this sound like a fantasy? Try telling that to the people who are making more money than they ever dreamed of, simply by using a more effective method for marketing their product. Tried and true marketing techniques can only take you so far. To go over the top you need to innovate.

Imagine spending your entire day fishing or at the beach with your family while all the while your business is growing itself. iBuzzPro allows you this freedom by automating a dull, dreary task. You need only spend five minutes creating your voice broadcast campaign and the rest of the day is yours to enjoy.

You can literally get several months worth of cold-calling done in one afternoon. You will be able to contact hundreds of thousands more prospects using iBuzzPro than you could by yourself. Online and offline marketers are making thousands of dollars of profits within their first week using this software system, regardless of how large the company and how much experience they have with marketing.

It’s important to take advantage of new technology as it graces the public domain. If you get stuck in the “analysis paralysis” mode, this is just going to pass you by and you’ll still continue to struggle in business. You have a choice, though. You can stop being the victim and claim the prosperity you deserve. iBuzzPro can help you harness the power of automation and achieve the abundant life you seek.

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Feature Review of the Garmin Streetpilot 2820

by Sean McPhearson

If you’re someone who likes to get every imaginable feature a device could offer, you just might fall in love with the Garmin StreetPilot 2820. If you are a motorcyclist who hates reading maps, the 2820 might be for you. If you’re a back seat driver with a direction-clueless driver, the StreetPilot 2820 should be on your gift list.

The features of the Garmin StreetPilot 2820 are more than I can list in this short review, so I’ll just hit a few key-points. One of the most important aspects of a GPS unit is the screen size. While some people prefer tiny, dinky, portable things, the StreetPilot 2820 offers something that really works-a big screen! This touch-screen-enabled GPS unit is capable of handling bright sunlight without a hitch. Because of the touch-screen function, it’s also exceedingly easy to use as well.

The Garmin Streetpilot 2820 comes preloaded with streetmaps of North America as well as millions of points of interest (POI’s) like restaurants, gas stations, banks, hotels, grocery stores, and area attractions. Because it’s preloaded right out of the box, you won’t have to hassle with trying to get stuff loaded on there so you can use it the first time. Simply turn it on and head out!

The 2820 offers some other handy features as well, like an integrated MP3 player, XM radio, and audiobook player. If you like listening to things while on the go, the 2820 will help you do it. Load up all your tunes into the MP3 player, get a few interesting books off of audible.com, and subscribe to an XM radio provider and you’ll have listening options for the longest of trips. The variety of options works real well if you’re mountain traveling and tend to lose signals-simply switch over to the MP3 or audiobook player and keep on listening.

It might seem like all the audio features would drown-out the audible navigation prompts so that you get lost. However, that’s not necessary. There’s a neat little mode you can set on the StreetPilot 2820 that will sound a tone when it’s ready to tell you your next turn to make. You then hit the “speak” button and hear clearly your next set of directions. No need for annoying and unnecessary interruptions. Simply set it how you like it and enjoy!

Motorcyclists love the Garmin StreetPilot 2820 over others like Garmin Quest. It’s a whole lot easier to use so if you’re speeding down the highway, you can operate the GPS unit a whole lot safer. The safety that comes from easier handling makes the 2820 worth a whole lot more!

The 2820 has a Bluetooth feature that is pretty handy. It has a speaker and microphone that works with Bluetooth compatible phones to allow you to make calls hands-free. If you’re using it on your motorcycle, it’s pretty neat because you can connect both your Bluetooth compatible phone, and the 2820 to your helmet or headset so you can hold a conversation and receive navigational directions at the same time.

All in all, people all over the internet are raving about the StreetPilot 2820. Good reason too! This handy GPS has great features and configuration abilities to make it your dream navigational machine!

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Scouring the Internet for Scroll Saw Patterns

by Eric Slarkowski

If you want to create a scroll saw design then you might be interested to find some scroll saw patterns so you don’t have to guess anymore. These guides allow you to focus on making beautiful pieces of furniture rather than concentrating on the whole pattern. You can find free scroll saw plans in many places, including in books and on the internet. Plans on the internet are quite easy to find, you just have to be willing to search long enough to locate them.

Choosing a Scroll Saw Pattern to Use

If you take a look around your room at all the wooden objects you may well find that most of them have been made using a scroll saw. From the lovely wooden frame covered in hearts, to the chair with fine detail in its back. A scroll saw might even have been used to create decoration for your entryway. Some simple projects might include: – Intricate designs to jewelry box tops – Cut out initials of yours or your Childs name – Creating baby blocks – Napkin holder – Welcome sign

Tips for Getting the Most from Your Scroll Saw

You never know how to do everything on a scroll saw, every project is unique and so you learn every day. There are a number of online communities devoted to helping you out with your scroll sawing experience! There are many different types of scroll saw, one manufacturer produces a saw where the angle of the blade adjusts rather than the table.

It is important to carefully select the type of blade that you are using so that you can get enough detail in your design. You must select the right blade for the material that you are cutting so that the blade can move freely without sticking or jumping. You must let the saw go around at its own rate, if you push it too quickly then you will not get very accurate cuts. It’s best to just pass the wood through and let the saw take it at its own pace, all you need to do is guide the wood around any intricate design details.

When you are cutting along a pencil line make sure that you also cut the pencil mark off. Once you’ve finished the line it should be exactly where it will be cut. If the pencil line is cut away then you can be sure you’re getting an accurate and even design which is exactly what you planned.

With a little bit of practice and the correct tools for the job then you will be able to experiment with many different designs. All you need to do is spend some time looking for a simple pattern to get started on, perhaps something like a napkin ring would be suitable.

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6 Pack Abs In A Fraction Of The Time

by John Alvino

The entire fitness community insists that you must only train your abs at the end of your workout. They state that since the abs contribute greatly to spinal stability, they should never be fatigued prior to performing non ab exercises such as, presses, squats, RDL’s or rowing exercises. Therefore the only option the “experts” give to you is to work your abs at the end of your workouts.

The problem is that this viewpoint goes against one of the most basic training principles: The Priority Principle. This principle clearly states that what gets trained first will get the best results. Is it possible that this principle works for each and every muscle group in the human body except for the abs?

What if your abs are your weakest body part? What if getting six pack abs happens to be your number one priority?

In either of these cases, your abs should be worked at the beginning of your workout when you are the least fatigued.

So I suggest this alteration to your workout: if abs are your priority, work them out first! This simple adjustment in training sequence will make a huge difference in your results. You will have much greater focus when working your abs, and be able to put forth a significantly better effort while training them, since you will be totally fresh.

If you are used to just cranking out a few sets of crunches at the end of your workouts, you will literally double your rate of progress towards carving out ripped abs by using this technique.

Another benefit to prioritized abdominal training is the warm up effect that it has on the body. This actually helps prepare you for the rest of your workout. The only exception to this rule is when you are truly training with maximal weights. Doing anything that could have any lingering fatigue prior to a maximal weight workout could be detrimental.

Try this exercise sequence and carve out your six pack faster than you thought was possible!

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How To produce Cash Flow now and in retirement

by john krol

Boomers-Bank The Investor’s Guide to Commercial Real Estate and Retirement Planning How to Invest In Commercial Real Estate Using Your IRA or 401(k) Maximize Your Profit and Save For Retirement

Boomers-Bank Introduction Why invest in real estate using your retirement plan? In this book, we’re going to discuss several concepts for buying real estate using IRAs and 401(k)s; the socalled nontraditional investments. Let’s start by asking what advantage is there to all of this? Why not just let your IRAs and 401(k)s sit around and do whatever it is they’ve always done? Well, you can secure tax-deferred or tax-free income for one thing. Anytime you have a profit or a gain, either you are not paying taxes on the gains until you start using the money, or if it is in a ROTH IRA, you aren’t paying taxes at all. By having real estate in a retirement plan, you are also avoiding what’s known as capital gains every time you sell property. Your money is allowed to accumulate and your interest will compound. Moreover, you can put all of the money back into your next deal. However, you’ve got to bear in mind the current state of the economy. Money doesn’t just sit around these days. In most parts of the world, the dollar is losing value at a pretty alarming rate. The United States is a country at the edge of a financial and economic precipice, owing trillions of dollars to other countries and borrowing money against, well, the value of its existing borrowed money (we’ll talk about this later). The infrastructure of the United States is at present rather unorganized. We aren’t producing much and so we’re importing more than we’re exporting. It’s basic mathematics. Notice how the prices of food and gas have been rising recently. That should give you a pretty clear idea of what’s going on and what is likely to continue to happen (we’ll also talk about this a little later on). The main focus of this book, however, is to demonstrate the value of nontraditional investment choices for 401Ks. Our goal is not only to introduce you to the reasons why these choices are advantageous, but it is also to explain the particulars of the related processes. For the sake of helping you confront your financial advisor or accountant, we’ll discuss the various strategies for undertaking this type of investment. We also plan to take you through the processes for finding appropriate real estate to undertake the actual investment. Since the property market can be a bit difficult to navigate, particularly if you’re a beginner, we’ll allow you to benefit from our wealth of experience and wisdom on the subject.

We need to establish here why most people don’t invest their 401K, despite the fact that it is a very sound financial move. Firstly, what most average Americans do not understand is that you and your IRA/401K are two separate entities. Repeat: you are not one and the same, nor are you in any way, shape or form joined at the hip. You will need to absorb this fact so you can begin to understand how to actually structure a deal with your IRA. If you don’t take the time to learn the difference between you and your retirement plan, you’re going to spend a lot of time wondering, “is it me, or is it this plan that owes this money and needs to pay this bill?”. Let’s avoid confusion. Depending on the particulars of the loan you broker, the answer to this question, who owes the money, will be quite different. The next concept you need to bear in mind is that you and your IRA/401K, being two separate entities, have a third-party administrator for all of your deals. All deals involving your IRA or 401K will thus have a third party acting as a record keeper, administrator and a custodian or trustee. They will be the entity that is actually holding the money as well as the person who must meet government guidelines and regulations to be able to hold your retirement money. That said, let’s move onto the specifics of IRAs and 401Ks. We’re going to mention these entities quite a bit throughout the book, so it pays to be clear now. An IRA is a place where you can keep your assets for retirement, basically all the money that will see you through when you are no longer working. What most people don’t understand, however, is that you can pour into your IRA whatever type of investments you want, while your assets can take any one of a number of forms. It is important to note though that your IRA is not an investment in itself. Next, let’s take a look at non-traditional investments. Of course, retirement planning is a big issue for a lot of people. Most people, when they think about it, consider themselves limited to stocks, bonds, mutual funds, and the like. There’s a general consensus that these are the types of things that we should be investing our money in so that it will grow in the years that we’re working, giving us something to fall back on when the time comes. What a lot of people don’t know, however, is that these investment types are not necessarily the best option. They certainly aren’t’ the only option.

Non-traditional investments such as real estate, notes, foreclosure properties, rehab properties, and other things along these lines, may actually be much more viable investments for the baby boomer generation. In this book, we’re going to explore the ways you can go about investing in real estate for maximum efficiency and return. By law, there are only two things you cannot put in a retirement plan: you can’t use retirement money to buy life insurance and you can’t put collectibles, such as art work or antiques, into your plan, not that most of us have to worry about these types of things. Long story short, the IRS gives you a pretty free rein. They let you be your own advisor and best financial friend when it comes to retirement. Many people believe that they already have a self-directed plan for their retirement, particularly if they are working with a brokerage firm. There is some truth to this. While you select your own mutual funds and stocks in many cases, most brokerage firms won’t allow you to invest in real estate or notes. Thus, they usually have a limiting plan for investment. Unless you take something of a do-it-yourself route, real estate investment options using your 401k or IRAs are actually quite limited. To purchase such nontraditional types of investments within your retirement plan, you need to be allowed to self-direct. The person or entity holding your money, the custodian, must allow you to self-direct. One of the perceived disadvantages to self-direction, of course, is that you are assuming responsibility for how well your retirement plan actually does. You can, for example, pick the wrong stocks and bonds and hence secure nothing but financial losses. Thus, you can end up jeopardizing your future if you don’t take the right approach. On the other hand – and let’s now consider an example – you can save yourself a lot of money by acting in a financially sensible and knowledgeable way. Consider the case of Ms. X. Working as an investment planner Ms. X has been investing stocks and bonds for many years in her retirement plan. Her plan, like most of her contemporaries, is driven by traditional types of investments. During her working life, Ms. X has invested a good deal of money in real estate. In fact, it’s become something of a hobby to her. However, one of the problems with such an approach is that she had to pay taxes on the profits she made from her real estate investments. Using her retirement plan to make the investment, however, Ms. X discovered a way of avoiding these issues, as a number of other savvy individuals have done before. Real estate investing is nothing new as a means of acquiring wealth; it is a practice that has been popular since the beginning of recorded history. Most of the wealthiest people in history have either secured or built the bulk of their wealth using real estate. Land had always been the defining possession of the nobility in the vast majority of early socio-economic systems. Even during times of war and economic depression, land and property have tended to hold up as strong sources of wealth. Hence, it is safe to say that things are unlikely to be much different these days. However, despite the popularity of real estate and the many centuries of experienced buying and selling, even some of the most savvy investors are still unaware that they can use their retirement plans to invest and thereby save themselves from capital-gains’ taxes and other such annoyances. Although many people claim to feel ‘trapped’ by traditional investment options, the vast majority of them are totally oblivious to the fact that real estate is available to serve as one rather convenient nontraditional investment commodity for use in individual retirement plans (IRAs) and 401(k)s.

The dual advantages of real estate and IRA/401(k) investments are overlooked. The only requirement of the IRS is that you have a custodian for your IRA or other retirement plan, which we will review. Beyond that, you are free to use your IRA or other qualified retirement plan to invest in real estate. You can also use your plan to keep your real estate investment, earning money and limiting what you have to pay in taxes. Since 1975, one has been able to use Keogh plans, now known as qualified plans, to purchase real estate as a tax-deferred investment option. With the increase to allowable contributions, simple employee retirement plans have become popular as well. In 1997, Roth IRAs further enhanced the popularity of tax-free investments. In 2006, the establishment of Roth 401(k)s made it possible for deferrals to be made regardless of salary amounts. At this point in time, the long and the short of it is that investment options are phenomenal and as we shall explore soon, the need for making sensible investments has never been greater. Whether you currently have retirement funds or you’re looking to set up funds for investment purposes, the time is right for you to make an investment in real estate using your IRA or qualified retirement plan. This book will show you how. The book will continue with he next post you can go to http://blog.IRA-401K-RealEstate.com and request the entire ebook with all the charts pictures and examples. Its free if you request it only 10 copies will be put out as a marketing promotion..no strings attached..

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Free shipping deals at JCPenneys

by Priscilla Queen

Shopping online can be a bit tricky. You expect to get the same kind of deal online like you do in the stores. You don’t expect to pay an outrageous amount for your purchase in the store so why should you pay a lot more online? Isn’t buying online supposed to be a convenience that shouldn’t have a price tag added to it?

What kind of deal can you get online? Depending on where you go, you can find all kinds of good deals. You just have to know where to look. JCPenney has some great deals online.

What kind of deal can a store like JCPenney offer? Those prices that you locate in the store can be found on the website too. If you found a shirt for $12 in the store, the chances of you finding it online for the same price is likely. However, you have one hold back. You pay for the price of the shirt, the taxes on the shirt and the shipping of the shirt.

However, JCPenney customer service and it’s executives already know that people don’t want to pay the shipping fee that is incurred online. Remember that the more you buy, the more the shipping costs are.

JCPenney is wanting to give its customers more products for less money. How are they doing this? By offering you free shipping. Would you like to pay $50 and taxes but no shipping on your outfits.

How can you get the free shipping deal? If you are going to buy your products online, you should find a coupon or coupon code before you checkout. What kind of coupon deals can you get? Well, it actually depends on two things. First, what you buy from the store and how much you spend.

You can find these coupons in three places. First, you can find them in your newspaper, you can find them in your mailbox or you can search through the Internet for them. Use Yahoo or Google to narrow down your search. Type in free shipping JCPenney coupons to get the hits you want. Make sure that the coupons you get are ones that are in date. Some websites do not update near as often.

What kind of coupons do they offer? If you are looking for a good shipping deal, some coupons out there are:

Free shipping on orders over $49. Free shipping on orders over $69. Free shipping with a $49 purchase of kid’s shoes and apparel.

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Journey with the Overnight Cash System to a Debt-Free Life

by Ron Fara

You have done your homework and have all of your online Cash Gifting questions answered. You are now ready to start your journey to a debt-free life with the Overnight Cash System.

Those who have chosen to take the journey with the Overnight Cash System have found their lives to be changed for the better. Through their encounters with the online Cash Gifting business, people have been able to relieve the pressures of financial burdens.

Imagine being able to pay off your mortgage and not have the pressures of the financial burdens in life always creeping up. The wonderful thing about the Overnight Cash System is that you will be helping yourself, while helping other people in your same situation. All it takes is a small amount of time and your determination to succeed.

After you have chosen a legal gifting program, you can start preparing for your online Cash Gifting business

Be sure that the Cash Gifting program you choose offers a cash expert gifting mentor that will guide you through the process. Although it is extremely beneficial to have a cash expert gifting mentor for guidance, you must remember that this person will only advise you. It is totally up to you to take the steps necessary for marketing. Marketing is what will bring those cash gifting leads your way.

A marketing plan will prove to be the most important step you can take in planning your Cash Gifting business. Without a marketing plan, you will never see those cash gifting leads. People simply will not know about your Cash Gifting opportunities.

Before you begin implementing any of your marketing strategies, it is imperative to take the time to create a marketing plan. This will help you develop strategies, while also giving you a realistic preview of the outcome of these marketing strategies. When you develop a marketing plan before implementing your marketing strategies, you will be able to see the possible results of these strategies. Some of these strategies you think may work could possibly not be effective in the long run.

During your marketing campaign, do not forget that most people are apprehensive to become a part of the Overnight Cash System. Consider answering possible questions that these people may have during your marketing efforts.

A definite marketing strategy you should include in your marketing plan is to develop a website. When creating a website for your Cash Gifting program, it is important that a potential participant has access to you. You must have an email address and it would even be more beneficial if there was someone that the potential participant could talk to by phone. This will go a long way when the potential participant is trying to determine which Overnight Cash System he/she will choose.

A crucial step in marketing your Cash Gifting program is to also market your website. There are a number of tools you can take advantage of for marketing your website. Those cash gifting leads will be coming your way if you create and market a website that tailors to their needs.

Once your cash gifting leads become potential participants, you are on your way to proving to those people that you can help them on their path to financial freedom, as well as realize your path to financial freedom.

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8 Easy Weight Loss Tips- Easy Weight Loss Tips to Strip that Fat

by Dan

Are you looking for fast weight loss tips? In this article I have outlined 8 fast weight loss tips. There are no magic pills or quick-fix diets that will drop those pounds for you. There are, however, simple strategies that you can work into your daily activities that will get you on the road to lasting weight loss now.

What worked can work again: If you?’e one of the millions of people who have tried to lose weight before, then even though it has not been successful, chances are there were techniques that worked too. Examine those patterns and techniques and pick out the ones that worked because they’ll be sure to work again.

Weight loss map: You need a map to start a new journey and get you to your destination. Losing weight is a journey and a map will help you find your way to your goals. Write down a weekly target. The key is to keep adding up the targets as you move along week after week.

Watch less TV: Among all sedentary activities, watching TV has the lowest energy expenditure and thus leads more to obesity. Snacks are also usually at hand during TV time, adding to the risk of weight gain. Forgo one program or use commercial breaks to do something else, like stretching exercises.

Make workouts enjoyable: Workouts feel like work because that’s how you think of it. Change your outlook and view workouts as fun; there are several exercises that you could enjoy after all. You can also cook up playful physical activities, or conduct social plans outdoors (walk in the park) instead of indoors (watch movies).

Divert your cravings: When you’re just starting out, you’re more likely to experience pangs of craving for food that you have to give up for now. Although there’s nothing wrong with indulging once in awhile, it’s better to get used to refuse giving in. Try distracting yourself when the cravings set in – do other activities, brush your teeth, go to sleep.

Avoid overeating: When you’ve eaten your fill, your body doesn’t tell you so until after 20 minutes. Those who eat fast tend to binge without realizing it. To avoid the risk of overeating, take your time. Talk to your lunch mate, sip water every now and then, or place down your spoon and fork after each bite.

Serving individual courses: Instead of putting everything on your plate, serve the meal courses individually. Start with soup or vegetable salad. When the main meal or dessert is served, you won’t feel like eating as much.

Calories you might have missed: Watch out for spreads, dressings, sauces, condiments, drinks, snacks, and dips because they, too, have calories and those calories count. Substitute them with sauces or seasonings that have fewer calories and less fat.

These fast weight loss tips will help you ease into losing weight so that you can be on your way to achieving your goals with a plan that knows what you need.

For a complete review of the top weight loss products, just click on our website below.

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Press Release Checklist: Are You Doing These 5 Things Correctly?

by Theo McLanahan

Press Releases can help your business gain publicity through the media. Having media attention gives your business credibility. Here are some tips to boost your press release’s appeal. .

Proper Format: All of your press releases should be written in the proper format. Your goal should be to give you and your business a professional air. You will need to review your press release, checking spelling, grammar, and punctuation before sending it to any media source.

Keep it Clear and Concise: Your press release should be no longer than two pages. Media outlets receive lots of press releases and don’t have time to read a ten page report. Keeping your writing clear and concise allow you to fit in the important facts without going over the two page limit. As you decide what information to include, answer the following questions: who, what, why, where, when, and how.

Emphasize Benefits to the Reader: Your press release should encourage readers to do something. Depending on the situation, you might tell them to check out your website, visit the grand opening of your new store, or attend your special event. Your writing should emphasize the benefits that your reader will receive by taking part in whatever it is that your press release is promoting. Instead of just writing a straightforward advertisement, make potential customers see what’s in it for them.

For example, a press release about a new food processor needs to tell readers more than the simple facts that the new product is more compact than older models. Make customers see the benefits they will derive from purchasing it by wording it differently. You could say, “The compact size of our new food processor will let customers maximize counter space while chopping up foods with just as much power as previous models.” This tells your reader why they need to buy your product.

Make It Interesting: If your writing is boring, no one is going to want to read it. Try to find a balance between straight facts and excitement. Using the example of the food processor above, announcing that ‘our new food processor will be available this spring’ isn’t as catchy as ‘our new space-saving food processor will be available this spring, just in time to help you chop fresh vegetables for your summer salads’.

Remember Your Target Market: As you write and submit your press releases, keep your target market in mind at all times. By keeping your audience in mind, you will be able to focus on what information to include and where to submit your press releases.

You wouldn’t, for example, submit a press release about a children’s health event to a newspaper’s travel editor, since this will not help you get your information to your target audience.

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