The Importance of Referrer Logs in SEO

by Craig Lerner

Referrer logging is used to allow web servers and websites to identify where people are visiting them either for promotional or security purposes. You can find out which search engine they used to find your site and whether your customer has come from a ‘linked site’. It is basically the URL of the previous webpage from which your link was followed.

By default, most hosting accounts don’t include referrer logs but may be subscribedd for an extra monthly fee. If your web host does not provide a graphic report of your log files, you can still view the referrer logs for your website by logging into the host server using free or low-cost FTP software, like these:

FTP Explorer: http://www.ftpx.com/ LogMeIn: http://secure.logmein.com/dmcq/103/support.asp SmartFTP: http://www.smartftp.com/ FTP Voyager: http://www.ftpvoyager.com/

The log file is available on your web server which can be download into your computer later. You can use a log analysis tool, like those mentioned below, to create a graphic report from your log files so that the files are easier to understand.

Abacre Advanced Log Analyzer http://www.abacre.com/ala/ Referrer Soft http://www.softplatz.com/software/referrer/ Log Analyzer http://www.loganalyzer.net

You can view the files using Word, Word Perfect, txt or WordPad files even if you don’t have the right tool. This information is very crucial to your business and marketing plans and is not advisable to neglect it.

In addition to identifying the search engine or linked site from where your visitor arrived, referrer logs can also tell you what keywords or keyword phrases your client used for searching.

As referrer information can sometimes violate privacy, some browsers allow the user to disable the sending of referrer information. Proxy and Firewall software can also filter out referrer information, to avoid leaking the location of private websites. This can result in other problems, as some servers block parts of their site to browsers that don’t send the right referrer information, in an attempt to prevent deep linking or unauthorized use of bandwidth. Some proxy software gives the top-level address of the target site itself as the referrer, which prevents these problems and still not divulging the user’s last visited site.

Since the referrer can easily be spoofed or faked, however, it is of limited use in this regard except on a casual basis.

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Learn How to Incorporate Adsense into Your Affiliate Marketing

by Jeff Marshall

A lot of people are lured by affiliate marketing because it can be financially rewarding, even if you just stay at home. Affiliate marketing programs are best alternatives to those who are sick and tired of their arduous daily work just to climb up the venerated corporate ladder. You don’t need products to sell, you just have to market them in your own web site and you don’t have to worry about processing the customers’ payments and the shipment of the products. If you are already into affiliate marketing, probably you were thinking about these benefits, too, before deciding to join an affiliate program.

Of course you want earn huge amount of commission. Who would not want it anyway? Keep in mind, however, that affiliate marketing cannot guarantee you instant success if you don’t work on it. There are a lot of ways of maximizing your income. The Internet is a huge library of information, use it to learn of other opportunities and ways to increase your income. You can partner with several merchandisers and promote different products in your website; thereby, increasing your chance to earn a commission.

The easiest way for you to rev up your revenue potential is by incorporating Google AdSense into your marketing campaigns. What is Google AdSense? What are its advantages? How can it boost my revenues? These are some of the questions you might want to ask. Let’s try to probe into Google AdSense, so you would know how it could help you in your affiliate marketing program.

Merchants place their ads in Google, which is one of the most popular search engines or tools for locating various resources in the World Wide Web. Now the Google AdSense program allows you to display these ads in you website and when your visitors click through them, you earn. The advertiser, which is the merchant pays Google for every click-through made by the customer and you as a partner of Google, gets a share from that payment.

What’s great about the Google AdSense is that the ads are relevant to the content of your web page. Most likely, visitors of your web site are interested on the theme of your site and specifically, on the content of your web page. So, seeing ads related to their interest would definitely drive them to click through the link or the ad. Using state-of-the-art technology, Google scans your web site and matches the content of your pages to their large database of advertisers; this way, Google is able to find ads that are targeted by the users of your site. In addition, Google changes the ads in your site as you change the content of your pages, so you can always expect the ads to be relevant to your site.

Having Google ads in your website is also a way of convincing your users to return to your site. Repeat customers multiply your income without having to exert extra effort to convince them again to click through your links. And your potential to earn doesn’t depend on them alone. Since you already have their confidence, they can be your endorsers as well. They could refer your site to family and friends who probably share the same interests with them.

Advertisers in the Google AdSense program range from large international brands to small-time domestic and local businesses, so the targeted market for the ads can range as well. This adds variety to your site; thereby, attracting different kinds of users. As you attract more users, you increase your earning potential as well. If you are targeting a specific nationality for your site users, don’t worry because AdSense can be used in different languages.

In order to boost your revenues through Google AdSense, you must pay attention to making web pages of high value topics. Make contents related to high-paying ads, so you can earn more. Some ads pay only a few cents while some ads pay you dollars just for a single click. You would need to do a little research on this so you can come up with a more relevant content. Join affiliate marketing forums and get tips from experienced affiliate marketers.

Becoming an AdSense affiliate marketer is easy and fast. You just have to apply online and once your application is approved, you can instantly set up Google ads in your site. All you need to do is copy and paste some codes in your web pages and in no time the ads will appear in your site.

Strike while the iron is hot! Take advantage of the favorable circumstances the Internet is offering you. Make the most of your affiliate marketing opportunities, use Google AdSense!

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Give The People What They Want!

by Mike Schwartz

Many people are looking for a great business opportunity. But people are getting disscouraged with the same old programs out there. They try one after another but still have no success.

A lot of times the problem is the program itself but most times it’s the lack of support the have. You won’t be successful by simply joining a home business. There are plenty that will tell you that by joining them you will get rich in a hurry.

That’s just not the case! You can’t just join a business and get a free ride. It takes a lot of effort and work on your part.

You need to get plenty of traffic to you business. But if you are totally new how are you going to accomplish this? You need to have a mentor guide you.

When you were a child you had teachers who taught you some of the most basic things. There is nothing different with a home business. To succeed you will have to learn the basic skills.

This is where this training and support of the program you join comes in. There are a small percentage of home based businesses right now that provide all the live training and support you will need. They can show you all the necessary techniques you need to know in order to reach the public.

You have probably wondered why after joining a business that claimed you didn’t have to do any work you never made any money? That’s because your business is like everthing else. To get a lot out of it you will have to put a lot into it.

You need the direction of your mentor to steer you on the right path. You will be way ahead of everyone else if you start with a business that provides all the training you need. Remember you will be offering your business with support to others too!

If you can tell them that you have a business that actually teaches them how to be successful then they will flock to you business! People that are starting home businesses want to make money. If they can’t make money they are not going to stick around for long.

So show the people what they really want. They really want to be in a program that teaches them how to be successful!

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Writing Articles And What They Do For You

by Rob Metras

The internet, to many individuals, may be a great source of making money. Some want extra cash to go on vacations and holidays, so they therefore look to obtain their main source of income online, making a living that way.

Looking for a job is not easy, and so you may get upset with the results. Finding a job with the right skill level or internet speed is also difficult. Not too long in the search, you will find yourself encumbered by get rich quick schemes and scams.

If you rely on get rich quick schemes or think that you do not have to work hard when trying to make money online, you are wrong. There is a way to make money, but you have to put some of your work into it as well. Writing articles can be an excellent source of income, though many people do not even see it as a possibility.

You can be the go to guy with the articles and profit from it. Writing articles is not as hard as you think. You may already be a great writer. If you are only average or never tried, that is ok. Your skills will improve over time.

Article marketing is the new way to market products and services online. You can find an article marketing tutorial that will explain exactly why this is, but website owners are seeking writers to write their articles for them. Writers are in high demand.

Though it may seem difficult, writing a marketing article is not. If you need a guide, you should check out the many marketing tutorials that are available. Because marketing web programs give money to website owners when people visit their website, website owners use articles to attract web surfers.

The person giving the job may make known the keywords that are to be used in the article that needs to be written. An article marketing tutorial will most likely help an individual with implementing the keywords also. Sometimes, articles must be written with a certain length requirement.

It will help if you are a good writer when doing an article project. In order to begin making cash, just write an article and publish it in the article directories. Doing this will put the articles on display for everyone else to see and then those hiring will ask you to write one for them.

Taking article assignments will help you if you do not know how to write articles. The assignments will tell you to write about something that you can associate yourself with. Moreover, you can feel free to write a few articles and have them published in directories for display. Over time, you will improve your writing, and pretty soon you will be able to do press releases.

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Part 4 – On Page Search Engine Optimization for Your Blog

by Barry Smart

Now, you should have a blog full with content you have passionately written. It should be a very interesting grapevine for the community of your chosen niche, as opposed to a lifeless fact sheet.

However, no matter how delicious your content is, if there is nobody to read it you can’t generate profit from it. Traffic is the lifeblood of your blog. In order to attract people, you must offer attractive information. Simple enough.

However, to get traffic onto your site, you have to think backwards. Where do people look when they need information? Yes, they search using search engines like www.google.com, www.yahoo.com and www.msn.com, to name a few more popular ones. So, to get these people on your blog, your blog needs to rank high on search result pages of these search engines. When these people search for information through the search engines and see your site among the top results, they will naturally click through to your blog!

The art of getting your blog or website onto high rankings on search result pages is called search engine optimization. It is a very complex and hard subject to master, but that doesn’t stop us from learning simple yet effective techniques to conquer the search results for certain keywords. The more complex techniques are usually needed to fight for very competitive and general keywords such as “fat loss”, but I’ll teach you how to overcome that later.

For now, let’s determine the keywords that you want to optimize your site for. For example, your blog talks about tech gadgets. Now, you’d want to check in Google whether it is a very competitive keyword. At this time of writing, there are 29, 000 ,000 search results. Think you can beat 29, 000, 000 sites at your first attempt? I don’t think so.

Now, let’s try to narrow down our scope. Let’s look for “technological gadgets” instead. At this time of writing, Google lists 792, 000 results. That’s more manageable, but you’d like to search for more focused keywords. However, let’s optimize your blog for “technological gadget” just for the sake of learning.

First, you have to pay attention to the title of your blog. Since you’re optimizing for technological gadgets, you need to have that exact phrase in your blog title. For example, a line like “Your Best Technological Gadget Blog!” would work great. You can change the title of your blog in the Blogger control panel or the WordPress blog when you’re creating it. If you’re proficient with HTML, you can even do that on other blog engines like Movable Type. Bottom line? Learn a little HTML!

Other than that, your page heading should also contain the term you’re optimizing for. The page heading is the bit of text in your code that is enclosed within the

and

tags. This is important as it tells the search engines what your page is about (in this case, “technological gadgets”). Since we’re posting a blog, the

tags are usually the post titles, so remember to include the term there whenever relevant.

One last bit, you should also sprinkle the words “technological gadgets” in your posts whenever possible. The frequent occurrence of that phrase in your blog will hint the search engines that your blog is really relevant to that topic.

However, this is the most important bit of all. Always keep in mind that you’re writing for real life people who read your blog to obtain information, so it is very stupid to spam your blog with keywords! In fact, if you do that, the search engines will end up thinking you’re spamming and drop your ranking further down into oblivion So keep in mind! Write for humans, not search engines!

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\”what’s The Best Place To Advertise Online?

by Don Bethune

This thought aHow to know the best place to advertise onlinea is something I have pondered over many times. My husband and I are looking to see if we can get some free website traffic since we are in the process of starting our own business online.

We have noticed that there are many companies that offer some website traffic or increased website traffic. The one thing that we have also discovered is that these companies only place your ad in places that they think are the right demographical location for your product. The truth of the matter is though is that they donat even know our product enough to know that it does not need to be limited to what they determine is the correct demographical location. This will cause us to loose advertising which in turn causes us to loose potential revenue.

The true need that we really have is that we need a company that will actually take a chance on selling us an advertising package without any apprehension on their part. Shouldnat it matter that we are the ones trusting them by investing our money? We believe that because we trust them they should in turn trust us by advertising our business without those limitations.

I would like to find a company, like the very well known car insurance company that says, \”If we can save you money, we’ll find someone that can\”. I would like to find a advertising business that has many different specialties in what product category they advertise for.

I do believe that the first step in this transaction is to have a good mutual understanding of what we want to be advertised. With this understanding I would like to be offered a free trial of some kind. This would show a good faith effort on the advertising company that we are doing business with. It would show they believe they can produce good increased website traffic.

The fact is that starting and managing our own business has many risks involved. I do not want to take on the risk of choosing a company from a phone book. That choice is just not a risk that we are willing to take.

We do realize that the risk of advertising with a company that handles the ad is just as scary as dealing with a company that canat provide the traffic that we want. This is especially when they do not have a good understanding of exactly who this type of business is geared to.

That brings me back to the same thought again aHow to know the best place to advertise onlinea. I have come to the conclusion that the only way to know that is to listen to what other businesses are saying. In the long run I will have to take a chance on what they say.

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Beginning a Blog Using Private Label Rights

by Rick W Freeman

You in all likelihood know that by owning a blog it adds value to your internet site, but maybe you are not much of a productive writer or just do not have the time to devote to it. There’s a way to realize the benefits of a blog without having to commit to it a great deal.

With what is available online these days, you buy can anything from just one, to lots of sets of Private Label Rights articles to use as content for your blog posts.

Naturally you will have to find some private label rights articles that will conform to your niche and marketing ends but that shouldn’t be hard to do. The subjects covered by private label articles are almost infinite.

After you have located and bought your set of PLR articles, you don’t want to post them to your blog all at once. The best way to do it is to let them post in a steady trickle with maybe the odd few days in between. How often is really up to you, as long as it’s only one at a time, and on a regular basis.

You may well choose to post a few times a week or only even once, either method is ok as long as you stick by it. Once you’ve assembled a good following of steady reviewers, they will carry on to visit as long as there are some worthwhile posts to read.

You may well in all likeliness decide to make personal and modify each bit of PLR content before you send it to your blog, for a couple of reasons. The first is to make sure that you are only posting original content.

Private label rights content is meant to be altered and ideally you want your blog to be picked up by the search engines bots, So that this can happen you should alter at least between 20 and 50 percent of the content to make it fresh and also try to write it in the context of how you would write, as if you were writing an article from scratch. The 2nd reason to change the private label rights article is to try to make it blog friendly.

You will find that most blogs are written in a conversational form, where as nearly all PLR content isn’t. It won’t take much to alter it though, because the basic research has been done, and the idea is there for you to work with.

You may actually like writing and might not want to use all PLR stuff, thats fine. If you do not want to use PLR as the sole source of your blog posts, they are still a convenient way to post on days or weeks when you don’t have as much time or will be away.

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9 Tips to Getting Repeat Traffic to Your Web Site

by Craig Lerner

1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.

2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.

3. You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons.

4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.

5. Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

6. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.

7. Create a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.

8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.

8. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.

9. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.

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Using Keyword Research Tools for SEO

by Craig Lerner

One need to choose those keywords that are frequently searched for and which is in high demand, but not being already used by many other websites and competitors, and thus has low competition. There are a number of keyword research tools that can help you find them.

Apart from the Wordtracker which was already discussed in an other article, we have some more equally important research tools like the Overture, Google AdWords Keyword and Guidebeam.

Overture’s http://inventory.overture.com/d/searchinventory/suggestion/ keyword suggestion tool is free and much quicker to use than Wordtracker. It works more like the Wordtracker but doesn’t tell you how many websites are targeting each keyword phrase. For example if you type ‘Computer’, the Overture search suggestion tool will tell you that during the last month the word ‘Computer’ was searched, say for example 459550 times at Overture.Com. Similarly ‘computer game’ was searched 302210 times. Also, given one word it will tell you all relevant combination’s of that word, which are based on actual searches done by people. If the word you keyed in is not a common search term then you will not get any results. It means that very few people have actually searched for that word during the last month.

Even Google Keyword Tool generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends. Features of this tool include,

Sorting the results of your desired keyword search by popularity, past performance history within the AdWords system, cost, and predicted ad position.

Easy keyword manipulation where you can select a few keywords here and there or add them all at once.

Searches for keywords present even in any webpage URL specified by your search. It can also expand your keyword search even further to include those pages that are linked to or from the original URL page.

More keyword results are generated based on regularly updated usage statistics database. This helps you to get new keywords or phrases.

Guidebeam http://www.guidebeam.com/ is an interesting resource. Type in a phrase and it will suggest a large number of related searches. The numbers generated against each phrase are Guidebeam’s estimation of how relevant that phrase is.

These software’s are useful for researching how people search the web and then optimizing your own web pages so that more people find your web site.

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Using Google Adwords to Increase Your Profit

by Jeff Marshall

Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need. Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website. One of the most significant, and effective, of these tools is Google’s Ad words. adwords is one of Google’s advertising services.

How does Google Ad words work? Google is the largest search engine on the web receiving over 200 million queries each day through its various services. As Google is the most popular search engine today, webmasters are keen on having their websites achieve a higher ranking in the search engine results it provides. A high ranking can mean high traffic for that website. The search engine results page is also a great venue for advertisers to promote a product or service through ads and links. Consequently, Google launched its Adwords service, as a way for businesses to advertise products and services to a targeted audience. Google Adwords can guarantee instant traffic. In this service, Google displays relevant text based ads within its search engine results page termed as “Sponsored Links”. Whenever a particular keyword is searched on, these relevant links appear in a separate section giving excellent exposure to the sites listed.

How do you use Google Adwords? First, you have to open an account with the Google Adwords Service. Then, you should indicate your target language and country. This is important because you would not want your products advertised in countries where your product or service cannot be sold. Afterward, you should now create an ad group. This involves designing the ad, selecting keywords and determining maximum cost per click that you are willing to spend and defining bid amounts. The most important step in creating a successful Adwords campaign is selecting an effective title tag that will catch the attention of your target audience. The title tag, generally a short phrase, is the most important part of your Adwords campaign so make sure that it is attractive and catchy. You should describe the website clearly and accurately. The most effective advertising conveys a clear message to the target audience. With a clear message, you will be attracting qualified leads, which can eventually convert to sale. Thus, the importance of selecting the right keywords cannot be overemphasized.

There are keyword variations you can adapt to reach more prospects. Using these varieties, misspellings and derivatives can help increase the chance of your ads being served. Broad match is targeting keywords in a loosely defined manner. Here, the ads appear based on the keywords that have been queried by other users as opposed to exact match, which calls for the keyword to match the query exactly. Meanwhile, a keyword phrase set to phrase match will only appear when the exact phrase is searched on. A negative keyword is helpful in filtering unrelated pages.

After you have decided on what title tag to use in your ad, you must now define a budget in order to maximize exposure. Google Adwords recommend a daily budget for each campaign. However, you should determine a budget that is suitable and affordable. You should also determine the maximum cost per click. Google will offer a recommended cost per click, but you do not have to stick with this. Usually, a number one position is not ideal as it can also attract unwanted traffic and useless clicks. A number two position is more preferred as it can filter useless clicks and provide traffic with a higher conversion rate.

To conclude, Google Adwords is an excellent strategy and tool in giving your site maximum exposure. Nevertheless, Google Adwords should not be your sole advertising campaign. It will definitely help you find the all-important, highly targeted traffic you need.

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