The Process of Writing

Having been sold on the dream of the paperless office many breathed a sigh of relief that they would no longer be required to write. What they hadn’t bargained for was the need for written content in emails and web sites. Even if we ignore the internet there are still many times when a written communication is more appropriate than any other format. Being willing and able to write is, in my view, essential.

How Persuasive Writing Increases Book Sales

Persuasive writing is a mindset that focuses on the reader rather than the topic. Writing to persuade means that you never forget that you are writing to persuade a reader.