Must Have Features for Your Web Site SEO
Posted on October 28th, 2008 by Craig Lerner
Just don’t focus on the home page, keywords and titles:
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Just don’t focus on the home page, keywords and titles:
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It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.
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It is worth cataloging the basic principles to be enforced to increase website traffic and search engine rankings.
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I wrote an article before that to generate more traffic you have to optimize the proper keywords. The way to do it is through high trend, low density keywords or what I call as HITLOD.
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You can’t just put your website on the net with right keywords and all the right touches and expect your traffic and ranking will remain constant. As the web is an ever changing landscape, you have to keep track of your own web results like what is happening with the competition and also the best and highest ranked sites. There are many useful tools to help you find out what exactly is happening.
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There are no secrets on how to rank high with the major search engines because effective search engine optimizations are now immense. What is search engine optimization? Before we discuss that thing, you have to understand first how search engines work and a bit of know-how.
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Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops.
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It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.
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Directory submissions are still one of the most powerful and safest link building strategies in existence. However, it is becoming increasingly difficult to find quality directories to submit too as many directories continue to get penalized by Google as I outlined in my last post, the History of Paid Directories.
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Referrer logging is used to allow web servers and websites to identify where people are visiting them either for promotional or security purposes. You can find out which search engine they used to find your site and whether your customer has come from a ‘linked site’. It is basically the URL of the previous webpage from which your link was followed.
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