1. Show your potential subscribers a sample issue of your e-zine. Black out some of the important info; this will make them more curious & subscribe.
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1. Create an email discussion list. The list should be related to your web site’s subject. Place your ad on all posts and it will remind people to visit your site.
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1. Sell advertising space on your web site. You could sell banner or classified ads. If you want to make more money, sell sponser ads that get top placement or the best exposure.
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A lot of online based businesses forget about offline advertising. It is important to combine offline and online advertising together in your marketing campaign. You can market offline more effectively by targeting people that actually have access to the internet. In all your advertising you want to include your web site address, e-mail or autoresponder addresses, and the e-mail address to subscribe to your e-zine. Below are 10 offline marketing ideas:
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1. You’ll find out what type of content visitors want to see at your web site. This will attract your visitors to revisit and read the content.
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1. Find a strategic business partner. Look for ones that have the same objective. You can trade leads, share marketing info, sell package deals, etc.
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1. Use a “P.S.” at the end of your ad copy. This is were you either want to repeat a strong benefit or use a strong close like a free bonus.
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You can learn many things you didn’t know about your business by getting valuable feedback from your customers. Your customers may buy your main product just to get the free gifts. Your visitors may think it’s to hard to navigate through your web site.
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1. When you make your first sale, follow-up with the customer. You could follow-up with a “thank you” email and include an advertisement for other products you sell. You could follow-up every few months.
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How To Successfully Joint Venture Your Online Business With Offline Businesses
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