According to Zig Ziglar, sales at it’s simplest is a communication process. So in order to be successful at sales, you need to have a process.
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Both you and I know that if you’re not closing, you’re not making any money. The problem is that most sales people don’t know how to close the deal.
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Defining the Auto University
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Success Coach Zig Ziglar tells the following story about playing golf with his less than enthusiastic son.
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A small but true story on using humor with your customers…
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A business that is based on sales rises and falls on the strength of the sales staff. Although most people would consider being a salesman an easy job requiring few skills, that idea is far from the truth. Effective sales personnel must be thoroughly trained in the sales skills as well as in developing the self-confidence necessary to approach prospective buyers. In order for a business to have a topnotch sales force, it must also employ excellent trainers to train the salesmen.
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Why won’t car salespeople build rapport?
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The following is taken from Brian Tracy’s “21 Great Ways To Double Your Productivity - number 4″ Podcast.
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There are many promotion tactics for authors to sell more books. The old strategy of visiting book stores across the country for book signings can be revisited by harnessing the internet and your telephone to maximize results and minimize time and cost. The new process, called Virtual Book Tours allows an author to conduct a teleseminar from their home base. It allows more people and more buyers to be exposed to the author compared to a one on one book tour and signing.
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This article is based on another fantastic Brian Tracy Podcast: “21 Great Ways To Double Your Productivity - Number 5.”
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