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You need to make sure you have enough people to market to in whatever area you decide to go after. These places will help to identify if you have a topic worth taking the time to fight after.

The biggest thing you need to do is make sure that your competition is improving on their revenue. In order to figure this out you need to go to Google Adwords Keyword Tool and use this as a barometer for your niche. It will give you a universal feel of what the market looks like and although it might not help as much with an offline business, it is still a good way to read your interest.

Go to Google Adwords and use the free keyword tool that they provide. This is a great way to figure out exactly how many people are searching monthly for your targeted keyword. Next I would look to see how many searches and if it is over 100,000 then you are probably going to be in a big enough market to get started.

Next I would check out the average cost per click on the bids for those keywords. If people are spending more and more then that means they are making more and more. They will be willing to break even and if you see bids that are at least around $5 then you are going to be in a solid market.

You want to see how many sponsored links are showing up for your keyword when you type it into Google Search on the top and side of the search results. The more the better for you because that means that more people see money opportunities in that field. If you are seeing at least 10 then that is a great sign.

Also check out Paypal shops because that gives you a list of the number of products that are being bought for companies that could potentially be your competition. This is a good way to see items, but not pure volume and that can be hard to judge when someone sells a hundred products at $1 and another person sells a product in the same industry at $10,000.

It is always easier to start big because you get a general flow of traffic and you can start to narrow down on specific niches. This will then allow for you to find the type of client you want and become successful with them. If you can do this then you will make a lot of money.

Keep track of your results and use them to help start identifying your market. This will make it so much easier down the road and you will appreciate the information that much more.