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Do you have business questions that are stopping you from really progressing within your market? I know as my business grew I came across road blocks, big and small, that sometimes would put me behind schedule or just stump me. In this article I will answer two of those questions on teleseminars.

Here is the first question:

Instead of selling my ‘normal’ products, such as a book, on my teleseminar, I really wanted to try to sell a new program. Can anything be sold on a teleseminar?

When you are creating a product you should be continually thinking about how you can leverage that product against the next one. Back-end products is something you will want to think about in certain situations. Take for example, if you are offering a coaching program, assessment program or something of that nature, once people get through the program they will obviously have questions, need advice, etc. This gives you a great opportunity to offer them a back-end product which will help keep your momentum rolling from one product to the next. This is something you should really think about, no matter what your product is.

Whatever you are looking to sell on your teleseminar, eBook, training, course, product, it all really depends on how you position it throughout the call. You can really sell just about anything you want as long as the positioning is right and you have established value on the product during the call.

Thinking about what other back-end products you could create though would be my big piece of advice for you to think about. If your product initially gets them to really dive deep into a certain method or strategy, they will have questions on how to optimize that strategy later, which I think leads itself nicely into any type of back-end offer.

Second question:

When hosting a teleseminar that is an interview between myself and an expert, should I use the host’s or expert’s voice and photo while promoting the call?

Here are a couple things to think about. If you only have room for one picture it would be best to create a photo that has both the host and expert in it together. Obviously, if you can use both photos, especially in the Ask Campaign, registration page and web cast page, do it. This would be my first recommendation.

If you are limited to only using one picture, the second suggestion would be to use the host’s. The reasoning behind this is that the host is who will be the one to introduce the guest and bridge the gap. Unless your guest is very famous and known by everyone, you can use your audio to build anticipation for your guest and the upcoming call.

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