Secrets to Successfully Playing the Wine Auction Game

by KC Kudra

Wine auctions are big business these days, and although you may not have given it much thought, there are becoming more and more popular both online and offline. Private companies are getting rid of their end of ranges, estates are liquidating production ends, and charities are using wine auctions as fundraisers.

Auctioneers forecast a continued but subdued market for wine auctions this year. Wine auctions are the perfect way to find those hard-to-find wine gems, if you know what you are looking for or just to pick up a bargain.

The publicity that the oldest and most expensive wines sold at auction garner, might give many consumers the idea that wine auctions are for connoisseurs and the very rich. In most cases, this is a mistaken assumption. In some of the better-publicized wine auctions for charity, you can make a charitable donation and in return receive a delectable bottle of wine.

Live wine auctions are exactly as you have seen them in the movies, great fun! Apart from the high profile sales Like that of Andrew Lloyd Webber’s spectacular sale, most wine auctions are a cozy affair; 70% of winning bids come from the trade, so there is 30% up for grabs at bargain prices for the likes of you and I.

While there are a number of well-heeled patrons bidding in the thousands for a single bottle of a specialty offering, wine auctions are mainly made up of donations made to local charities in exchange for a bottle of wine. With online auctions, research can be done prior to bidding. After an auction has concluded, a would-be bidder can use the prices of that auction to get a good idea of the going rate for various bottles of wine. This way, you will be very prepared when the next auction starts. Online wine sales allow prospective visitors the time to do great background searches of the databases to ascertain what to bid.

Wine auctions are not only fun, but also they are exciting as well. At times, this can lead to impulse buying with a punter paying a higher price than they normally would. Research is the key to staying in the bargain range and out of the fleeced range. Avoid getting carried away. Auctions bring fine, old wines to market that ordinarily stay in wine cellars until they go bad.

Wine auctions have become the preferred place to sell these wines, when you can often get a bargain. Auctions are typically set up around lunches for obvious reasons and most of the heavy bidding occurs during the middle of the day. What a way to enjoy your purchase!

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