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When you first begin your business, it can take a lot of time and effort to land your first few clients. As your business develops, you’ll find that securing new clients takes less time; however, it is a lot easier to stay in contact with your current clients and develop long term relationships, than to constantly seek out new clients.

Life requires communication and that definitely applies to the business world as well. If you don’t keep in regular contact with clients, you will not be able to forge the strong, long-term business relationships that are essential to success.

When you are working with a client, it is best to keep communication open, as a way to keep them informed. This is especially true if you haven’t worked together before or if you are working on an extensive project. The client can’t see you and doesn’t know the status of the project unless you let them know what is going on. Keeping them informed of your progress will ease any worries they have.

Staying in regular contact with your client can also clear up any miscommunication that may arise. Miscommunication can be detrimental to your business. If you thought a deadline was set for the 17th, but the client thought the deadline was set for the 7th, they will be angry and frustrated at not receiving the work ‘on time’. By communicating regularly, you will both be on the same page and know what is expected.

Emailing clients you’ve worked with in the past can be a good way to find new work. All you have to do is take some initiative and ask how they are and if they would like to avail themselves of your services again. Since your clients are busy people, it is easy for them to forget to get in touch with you. Therefore, it is vital that you work at maintaining communication.

Reminding past clients of the work you have done for them will also make them more likely to mention your name to people they work with. Word-of-mouth references are great advertising, so keep up the good communication with clients you have already worked with in order to keep your name fresh in their minds.

Emails and newsletters are a viable way to communicate with clients. Calling each and every client on the phone is certainly not necessary. Sending out a newsletter can also remind past clientele of past products or services they have purchased from you and promote new ones they could be interested in.

Making a newsletter to be sent to clients each month will not require a lot of time. You can hire a virtual assistant to do it for you if you prefer. Emailing a newsletter will keep your past clients informed about new sales or specials you are offering and will remind them on a monthly basis of your products and services.