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When people first hear about domain investing, even experienced marketers, they often cringe. Some think it means buying trademark and typo terms to get “accidental” visitors looking for a different site. Some believe domains have little monetary value, and are instead traded on intrinsic characteristics like “cuteness” or scarcity.

The general consensus of opinion nowadays is that a domain name is not important and that NoggyDog.net is just as good as Banks.Com, with the understanding that the content on each site is identical. Now I too used to believe this but I can assure you now that I was completely mistaken. I will reveal the awesome value of domain investments with a couple of questions for you. Which domain name would you consider to be most valuable but strictly on a valuation basis? … Google.com or Books.com?

I expect most of you have answered Google.com as it does stand out just a bit, but incredibly it is not the correct answer and this is why. Google is as we know just the brand of a search engine and it is not very often used as a keyword. The important thing that comes out of this is that when you own a domain name, you have total power over your keyboard.

The domain name Google.com is one of the short names that sound cool and easy to remember and I too have several similar type domain names. They only receive minimum traffic as they are not proper words that people would use to find something and the same would have applied to Google. This type of domain name investment could cost millions of dollars in branding costs, otherwise it would only earn a couple of bucks a year through click revenue and at auction would only sell for about 2000 dollars.

Now try and just think what you could do with a domain name like Books.com and just how much casual traffic you would get. The is commonly known as type-in traffic or direct navigation. If I were to base this on established type-in click-through metrics for the domain industry plus my own personal experience, I would expect a domain name like Books.com would normally receive up to 5000 type-in visitors a day, which is an incredible 125,000 monthly hits. (All revealed in part 2)…coming soon.