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On the web, most SEO experts will tell you that content is king. However, the real key is fresh content. Article directories are a great source of content, but over time popular articles will be posted on hundreds or even thousands of websites. How are you going to make your page stand out from the rest?

Rather than writing from scratch it is possible to take pre-written content and re-write it, particularly if you can give some new slant to it. You should also consider replacing articles that have been on your site for some time with newer articles. Fortunately, there are scripts that can help to find articles and release them on pre-defined schedules.

However, if you really want to have content that is loved by the search engines, the best technique is to write your own content.

However, many people feel intimidated by a blank sheet of paper (or these days a blank word processor document). Nevertheless, there are some tricks to make the process less painful.

Picking the right topic is essential. It should be something you have some knowledge about. It is even better if you have a real passion for the subject. You are the only person who is going to see the first draft so don’t waste time worrying about what others might think. Write quick drafts and return to edit later.

If you just write what comes to mind you should find that before long you will have plenty of content. This is when you can come back and edit to make it fit to publish. A key here is to think about what the target audience would find useful.

One of the nice things about the web is that people only like to read screen-size chunks rather than long essays so we are only talking about 300-500 words!

Publishing your work can improve your credibility. There are many article directories which can help get your work noticed. On the other hand, you may just want to only publish on your own site to ensure it remains totally original.

Nothing breeds success like success. Once you have published your first article you will see that it is not too difficult. From here, you should be able to churn out lots of content that is fresh and interesting to your readers.