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The first thing you see when come upon a new town is the skyline or scenery, the first thing you see when you read a newspaper is the headline, and the first thing you see when you watch your favorite television show is the opening credits.

Everyone makes snap judgments about things based on this kind of first impression. Websites are no exception; what you see first on a website is the header at the top of the page.

Though it isn’t usually a functional part of the site, the header of a web page is one of the most important parts. With a porfessional and engaging looking header on a web page, visitors to that site will want to stay because they will have been assured that if the header is up to a certain level of excellence, then the content they’ll read there will be too.

While the content may or may not actually live up to the header, viewers will think so when they see a great header on a website. This assumption works to your benefit - your readers will stick around and check out your content. Hopefully they will find your content engaging as well, which will lead to more traffic to your site, word of mouth advertising for your site and even links to your site.

As you can see, the header does two very important things. Your visitors can get a quick idea of what kind of content your site offers, as well as giving a sort of gauge of the quality of your website overall.

A professional looking graphic header can work miracles for your websites traffic flow. Even if you don’t give it much thought once it’s up, your visitors will notice.

You may not realize exactly what is getting more traffic to your site and increasing the length of the stays of visitors to your site.

The fact that visitors stick around longer and come back more often will probably be chalked up to your content or another feature you’ve implemented on your site.