ACN Leads

by Howard Dalton

At the urging of my sister I joined as an ACN Independent Rep in 1995. With ACN people could save money over the dominant Big Three traditional telecomm carriers. However being curious, I Googled the competition and found another company offering similar savings on long distance, which included an extremely fair income opportunity, with no signup fee or recurring costs. I was so busy working that I never even tried to market ACN. Later I did promote Cognigen because it is a known fact that 95% of people who start a business fail - so at least I would know they did not lose money trying out the free Cognigen opportunity. The Cognigen commissions were quite a bit smaller than possible from ACN but with Cognigen there was very little risk of losing money.

There are many places where you can get ACN-Leads. Just Google “ACN leads” and you’ll see over 1.5 million organic listings. Some Google sites offer free ACN leads so you could theoretically try them first. But to my knowledge ACN policy prohibits buying Leads - so check with ACN policy first.

Again, if you are considering using ACN leads to build your ACN business then I would recommend that you first check ACN policy on that point. Regarding Leads in general, many people buy expensive leads, never do anything with them, and they go stale. Or they call or email a few of their leads, experience the rejection, and quit.

When evaluating any opportunity don’t forget to include the high costs of buying leads if that is the primary advertising method being touted. In addition there will likely be a high drop out rate as new members join and come to realize they cannot afford the time and money it costs to effectively manage leads. The older a lead gets the less valuable and as soon as someone else signs them up your investment in that lead is likely lost. Also it is well known that most leads are generated from offering people something for free and unscrupulous lead brokers on Google may sell and resell the same leads dozens of times.

Buying and Using Leads, if done incorrectly, can make the difference between losing money, breaking even, or earning a small profit. Over 95% of people who start a home based business will fail. The experience top five percent uually already have a giant list to market to, or teams of people in place who will follow into their new venture and bring teams along with them. Thus the Gurus on top can fill multiple levels deep in a matter of days or weeks, break records, and even create extra streams of income for themselves by selling leads to their new downline. This type of lead selling behavior should serve as a warning sign. If the upline truly wanted to help the downline they would offer leads free or at cost perhaps to anyone willing to work them.

ACN was founded in 1993 by Greg Provenzano, Robert Stevanovski, Mike Cupisz, and Tony Cupisz. They operate in 19 countries and have over 1,000 employees worldwide. ACN has experienced double-digit growth for the past few years, and are said to reap $500m in revenue annually.

Success as an ACN Representative is not guaranteed, but rather influenced by an individual’s specific efforts. Not all ACN Independent Representatives make a profit. No one can be guaranteed success as an ACN Independent Representative. Controlling costs, including advertising, is one of the key elements of measuring potential of a business to reach profit.

Starting and developing an ACN business can be lucrative if you know how to effectively use the telephone, the Internet, and other effective marketing tools. Just as with any good business, success will be determined largely by the skill-set of the marketer. ACN is definitely not a lottery ticket or a stock option - meaning, you do not just buy in and wait for a payout.

If you are thinking of using ACN Leads off Google consider instead http://itsgoodbusiness.net to build a solid long term residual income without buying leads. Just imagine how much easier it would be for your entire team if everyone could consistently buy customers every month. Successful online Google Marketers know that the real long term money is in repeat sales from hundreds and thousands of satisfied customers and from the efforts of happy Reps who stay in the program and help their team because they’re in profit.

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