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Many people just getting started in internet marketing do not realize the critical importance of building a quality opt-in mailing list. They think it is enough to be making sales from their salespage. While it is good to make sales directly from your site, you will lose a large percentage of your future customers if you fail to build an opt-in mailing list.

The purpose of building a list of your website visitors is to help you maintain contact with them and develop a relationship with them. Your mission in doing this is to turn as many as you possibly can into your customers. It has been said, and rightly so, that your list is the most valuable asset in your online business. With your list being that important, here are some tips that will make building a quality list possible.

* Offer an incentive, when possible, for people to leave their email address. This is one of the best ways to get people to sign into your list. I like to offer a special report or free Internet marketing training. For optimum results, it is essential to give them something for signing into your list. This tip alone can easily double the number of sign-ups you have.

Many people try to accomplish their list building without offering any kind of incentive for signing up which can be a huge mistake. Finding quality incentives is so easy it only makes sense to offer one.

* Include a clearly written privacy policy. In all likely-hood, the main reason people refuse to leave their contact information is because they are afraid of being spammed. This has been a huge problem on the Internet for years. No one likes spam. If people have any reason to suspect that you will share their email address with others they will usually not let you have it. Give them a rock solid guarantee that you will not share their email address with anyone. This will put to rest the worries of people wanting to avoid spam. At one point I did not have a clearly defined privacy policy, however, after I added one I saw a 61% increase in the number of opt-ins I was receiving. Simple things like this can make a huge difference.

* Create multiple, tightly targeted lists. Very few comprehend the power of this tactic. By offering multiple lists on one site you drastically increase the chances of people finding something that interests them enough to sign up for. One of the lists could be for general updates, another could include tips your market would find useful, while another could be a monthly newsletter. No matter which option they choose you get their email address.

Think about things that your market might be most interested in and offer that information on that topic or, at a minimum, access to it on your site. If you do not provided several options that person would have signed up for nothing. Two or three options are plenty.

* Be sure to make all your lists double opt-in. Double (or Verified) opt-in lists require people to first sign up on your site, and then activate their subscription by replying to a confirmation email. There are many good reasons to use the double opt-in format. First of all, it will take away any chance of being labeled a spammer. You can show definitive proof that people actually did requested your emails.

Also, a double opt-in list will generally have higher quality readers, rather than those from a singe opt-in list. The reason for this is because since these subscribers are interested in your messages enough to reply to the confirmation email, they are much more serious about what you offer. Therefore, they will be more responsive to what you have to offer when compared to those who half-heartedly sign up for your list without a lot of interest. Having a high quality list is absolutely critical to making substantial sales.

By putting the methods mentioned in this article into practice on your website, you will be able to build a huge, high quality list in a relatively short period. I have used all of the methods mentioned here and they work very well. If you use them, you will find they will work for you as well.