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I don’t care what business you’re in - if you’re not using email marketing, you’re missing out on a bundle of profits.

Here’s the reason.

1. Email marketing allows you to stay in front of your customer, regularly, so they never forget about you.

2. It also educates them about all of your products and services - not just the initial product they bought. Exposing them to your full catalog increases your chances of selling more goods to them, immensely. Finally, the task can be fully automated so that you do very little manual work.

So how do you grow an email marketing list?

1. By giving your web site visitors an offer they can’t refuse! When they visit on your site, you should guide them towards completing a specific action. And that action is to capture their email address for your email marketing list. You do this by offering something they perceive to have as high value…for free.

The key word here is offer. You must tell them what you will give them, and what they must do to get it. So let’s say someone is searching the internet for ab exercises they can perform to get a six pack. They come on your page, and guess what?

2. You offer them a free downloadable video and report on exactly how you turned your body flab into a 6 pack in 43 days! Tell them they can get the link of the download page if they sign up to your email list. Then make it as simple as you can for them to sign up to your list.

3. Once they have added themselves to your email marketing list, you must treat them right. Just like you wouldn’t walk up to a person you just met and kiss them, you must court your list first before trying to sell them something.

In other words, focus on building the relationship first, with your email marketing list, in order to profit from your association.