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Starting a home-based business online is not difficult, and websites these days are easy to set up. What is more difficult is getting what you have started to grow. And for that, you need one thing: traffic. Here are some tips on how to build and maintain it:

Step #1: Optimize Your Site

Have you ever wondered how webmasters manage to get their sites to the top of Google rankings? They do it by using a technique known as SEO.

SEO (Search Engine Optimization) is a way of improving the volume and quality of traffic of your website by using keywords throughout the body of your pages’ content. Search engines will pick up your site via “natural” (”organic” or “algorithmic”) search results for these targeted keywords.

Major search engines such as Google provide information and guidelines to help with site optimization. There are many keyword tools available, one of the best being Google’s own: http://www.goodkeywords.com. (And it’s free, too!) Avoid single words, as these are too broad. Choose phrases relevant to your online home business - the more specific, the better.

Be wary though: overstuffing with keyword phrases creates website pages that feel unnatural and unwieldy. Using the natural occurrence of a word or phrase in the writing offers slower results than keyword stuffing, but they are long-term results that offer visitors real information.

In addition to keywords optimization, SEO can also involve tweaking a site’s coding, presentation, and structure, as well as fixing problems that can prevent ’spidering’ from search engine indexing programs.

Step # 2: Back-Link Your Website

Another great way to increase your search engine ranking is to build up your link popularity. Essentially this means establishing as many inbound links as possible, preferably from from well well respected websites and directories related to your niche.

Reciprocal linking involves asking other webmasters if they are willing to link to your site in return for a link to their site. However, Google and other search engines give less weighting to reciprocal links in comparison to the one way links that you can receive through article and directory submission.

Step # 3: Become an Article Marketer

Google algorithms prefer sites that have relevant content and rich information related to the targeted keywords. One way of adding content to your website is by posting articles on it, either written by yourself or others. You could write your own blog (Google’s Blogger is excellent and easy to set up and use) and provide a link to it on your site. Another way of ensuring your site is constantly updated with new informative material is to add a plug-in article directory such as Article Dashboard.

One of the best ways to provide literally hundreds of backlinks to your website is to become an article submitter. If you don’t have the time (or inclination) to write your own articles, you can purchase Private Label Rights material relevant to your online business.

Once your article is ready add a “resource box” to the end of your article. The resource box is your opportunity to advertise your website, so in this box you need to include at least one URL to your site. Then submit your article to a number of high quality article directories.

Remember quality articles will drive the curious to find out more at your website.

Step # 4: Start an Email Campaign

Setting up an opt-in email campaign is essential to the success of your online home business.

Opt-in email involves of having potential customers sign their name and email address in a prescribed box in exchange for information about a product or service they are interested in. This is done through the use squeeze page designed expressly for the purpose of harvesting email addresses of interested prospects.

An autoresponder is a program designed to send emails out automatically to these customers. It will send out a series of follow up emails that you have created, at pre-programmed intervals. Customers in your list are your lifeline to referrals and future sales since you will maintain an ongoing relationship with them via email.

Entrepreneurship and owning your own home based online business is not for the faint-hearted. To succeeed, all home-based online businesses need one thing: traffic. And that comes with hard work, coupled with expertise. However,if you are willing to use these techniques, preferrably focussing one at a time, you really can make your dreams come true.