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I’m sure you want to have a business that lasts for the long haul. There’s a lot involved in running a business, but you want to run it to make money day in and day out maximizing your profits while minimizing your work load. One way you can to this for the success of your business is by building an opt in email list. You can talk to just about anyone who is doing well online and they will tell you that building an opt in email list and monetizing it effectively often becomes their bread and butter.

So now you’re all pumped up and ready to conquer the world with your new found knowledge. You start to apply all the techniques to build that powerful list but… after all the time you’ve put in to make it work… it doesn’t. You’ve built it up, but it still doesn’t make you any money like everybody says it should.

Unfortunately you could even be losing money because the cost and maintenance to building an opt in email list are more than the profits that you receive from the unresponsive list.

Well you keep saying to yourself that everybody says, “The money is in the list”, but you are just shaking your head saying this is bull and doesn’t work. So you give up on the idea of building an opt in email list and go on to other things.

Even if you are resisting the idea of trying to build a targeted email list, DON’T. This needs to be a major piece of your business and a vital part of your success. Just be determined to learn it the right way and not give up until you are successfully building and properly monetizing your list. You will look back and really be glad that you did.

So what are the challenges holding you back from building an opt in email list? I’m sure you’re already aware that there are many factors that are involved in successfully building an opt in email list and then monetizing it correctly. Other’s have written whole courses and books on the details of this subject, but for the purposes of this article, I’m going to explain how you should be thinking even before you use any list building techniques. If you don’t have these certain approaches, when building an opt in email list, all the techniques in the world won’t help you.

Before even starting a list, like building a house, a solid foundation must be laid for the whole structure to stand for years to come. The foundation of building an opt in email list has 3 mindsets. If you apply these in your list building from the get go, you will greatly improve you chances of building an opt in email list the profitable way.

1-Focus on quality and not just quantity.

It’s been proven over and over again that a smaller quality subscriber list will always out perform even a huge list with low quality prospects. Your mindset has to be to approach building an opt in email list with the addition of only quality prospects. It can be more difficult to do this, but in the long run you will be ensuring your long-term success, versus having to waste you time and eventually dump a list that doesn’t produce.

But again it’s going to take more work in building an opt in email list that’s effective and profitable. This article isn’t about the how’s as much as the mindset or thinking that you use to approach your list. Again if you stick with the proper mindset you will have success.

2-A second mindset is talking to each person on your list on a one to one basis. Many people make the mistake of communicating on a mass scale as if they were in front of a huge group of people giving a speech. Try not to take this approach

Just be personable and when you are writing an email you are writing it for just one person. You want them to feel that you are there for them (of course you should be) and you really want to help them. They are on your list for your expertise and help you can provide them. Never give the impression that you are too big and important for your prospects.

If you really do this, you will create a win-win situation for everyone.

3-Take the time to put together the optimal system to attract your perfect subscriber. Then you can direct your marketing efforts to drive prospects into this winning subscriber funnel.

I’m sure you know McDonalds. Who hasn’t… I’ve probably eaten there 100’s of times in my lifetime. Well Ray Crock the founder of McDonalds developed a restaurant that was efficient, great quality and a real money maker. He kept tweaking it and developed a system that anyone could reproduce, if they followed his plan. He franchised it and now you have McDonalds all over the world having the same great success, because the system was a winner before rolling it out on a mass scale.

It’s absolutely a waste of time to just haphazardly pull prospects from anywhere, thinking they will eventually act on your offers. They won’t and you’ll be frustrated. It takes some work to building an opt in email list the right way, but it will be well worth it.

Some final words to wrap thing up. Building an opt in email list is done one person at a time. Don’t try to talk to everyone, but focus on being personable and talking to one person at a time. Actually imagine they are sitting right next to you and you are talking to them. That’s the feel they should have when you are communicating with them. Don’t try to fake it. Be yourself and don’t try to act like you’re a big company. Even if you are a big company, don’t act like it. You will have more response when you are personable and treat your subscriber or customer like you care.