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Nearly all people have no idea how to compose a squeeze page that converts into sales. Rather, they throw together components that they’ve seen applied in other squeeze pages - but normally don’t put them together in the same fashion that the owner of the productive and converting squeeze page did.

One leading problem is copywriting. And that’s ok. Not everybody is going to be a first-class writer - never mind a copywriter. But as a person selling a product or seeking to construct a list, it is crucial that you know your strong points and weaknesses - and that you either spend the time to overcome them or employ someone else to do it for you.

With copywriting, for example, it is all important to use a mix of persuasive sales points with compelling psychological triggers. Most people who create a sales page miss either one or both of those components.

For example, they may center so much on building hype that they don’t really explain what solution they are offering - and for whom they are providing it. If I don’t have a particular problem that your product solves, why would I purchase it? I wouldn’t.

If in your copy you fail to include psychological triggers using such words as “scientific”, “proven”, “guaranteed”, “shocking” and others like them, no one will feel compelled to keep reading. This is because the benefits will be views as being low or average value.

Another problem is that some sales pages lack coherency and direction. They fail to conduct the reader to an obvious conclusion. It needs to gradually break down the readers natural resistance and slowly bring them forward to compelling him or her to buy more and more at each sales trigger point.

Additionally there need to be multiple calls to action,-another psychological trigger - so that the reader feels compelled to take out his credit card and purchase.

As you write your copy always focus on your reason for writing; that is to call your reader to action. At each sales trigger you need to have convinced your reader a little more.