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Big supermarket chains are successful because they attract plenty of traffic through their doors. Each person that walks in through their door is a potential customer. Your internet business is no different. Your success lies in getting traffic to your site. Each visitor is a potential customer. The search engines play a huge role in getting visitors to your site.

Seeing how important search engine traffic is to your success, you need to get your site listed in the top 10 results. This needs to be your goal.

Choose The Right Keywords

In choosing your keywords you need to make sure that you can get it listed in the top 10. Some words have so much competition that it would be foolhardy to even attempt to use them. Trying to use these words would be a waste of time.

Choose long tail keywords (a key phrase of 3 - 5 words)that have a reasonable search frequency for your industry. For example “Internet Marketing”: it has a very large search frequency. It also has huge competition. Your chances of getting your site into the top 10 of Google would be virtually nil.

What you need to do to optimize your site.

Of first importance is your page title tag. This tag is very important as it is used by Google in its search results. This tag is used in each of Google’s listings.

In your research you have chosen one or two keyword phrases that you will use. You need to make sure that this phrase appears in the title tag. Preferably in the beginning of the tag. It is important. This keyword phrase MUST appear at least once in this tag.

It is also important to have a unique title tag for each page.

Another thing that can help is having an XML Sitemap. This won’t help your rankings but it will help Google index your site changes more quickly.

To eliminate or reduce 404 errors a robots.txt file is useful as well. This is the first file the search engine will look for when it visits your site to index it.

There are many more thing that can and should be done to optimize your site for the search engines. These few pointers will be helpful in getting your site listed in the top 10. We will deal with other things in a future article.