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How is wealth built using affiliate marketing and pay-per-click? This is done not by just sending on traffic to your affiliates to receive commissions but also by developing your assets while you send traffic to your affiliate partners.

When purchasing ‘clicks’ from Google, proffer some ‘goods’ of your own that is unique and valuable and isn’t generally found in other places. Try to gather contact information from all of your visitor or as many as possible, then send them to your affiliate.

Traditionally, if you can call five or six years of history “traditionally,” affiliate marketers have mostly thrown up banner ads or link exchanges, bought PPC and other traffic, and tossed it back to the original owner in the hopes that a sale will be made and he can get a few bucks off of it.

People like this are known as ‘bitslingers’. Bitslingers buy traffic and make a profit sending it on to their affiliate, nothing more. They don’t ‘make the world a better place’. They just ’sell’ their traffic. Do you have higher aspirations that that? Construct a valuable customer list that you can have future transactions with.

How can you get unique item of value to proffer? These are some good suggestions:

Offer a tutorial.

Offer a webinar on a subject that is compatible with, and flows to the affiliate product/service that you are touting.

Offer on your site an ecourse that you can send out over several days then tout your affiliate product in this manner.

Proffer a free guide or reference source available.

If you’re promoting multiple competing programs, offer to show people a price and quality comparison and let them choose for themselves.

Offer an audio download related to your topic.

Hold a contest.

Supply a piece of software for download.

Most importantly, don’t tell your customers, “Hey, go use my product.” Don’t push it like banshees. First teach them something of value that will help them improve their own sales process.

There was a time when you could run to Google, buy clicks, and send them through your own affiliate link straight to your host’s web site. Successful affiliate hosts loved this, because it meant they could very well dominate their market as almost every Google ad on the page promoted their web site.

Google saw things differently. Stranglehold setups like that ruined the whole experience of using AdWords and made Google look bad. So in early 2005, it put a stop to it. The policy now is that only one advertiser per display URL can show up on any one page of AdWords listings.

What this does mean though is that your affiliates can be on that same page of Google results. It also means that you aren’t allowed to push traffic directly to your affiliate host’s website.

Therefore you, if you’re an affiliate for another host, or your affiliates have to create some unique and solid content for the webpage your visitors land on if you want to flourish. With this you have a win/win situation. Your site adds richness to the internet and your visitors add to your client base.