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Depending on the tools that you use, video conferencing allows large numbers (and small numbers too) of people to communicate at the same time and share information, ideas and generally collaborate, irrespective of their location. It is possible to share computer desktops and view whiteboards, much as you would in a normal business conference. This without the cost of hosting one in the real world of course!

Some of the more significant advantages to video conferencing are as follows:-

* The costs involved in video conferencing are a lot less than for conventional meetings. For a normal business meeting, gathering a sales forces together for example, can cost an awful lot of money in travelling expenses. This is not just the cost of travelling to and from the location (which you would have to hire in all probability) either. People travelling any distance would require accommodation, refreshments and meals. Not withstanding the actual costs in terms of money, the work time lost travelling is also considerable, time that would not be wasted with a video conference.

* In this day and age, people keep most of their work information on the computer. Obviously, if you are at home in a video conference, all of this information is readily to hand. There is no danger of leaving an important document at and airport if you never have to leave home for the meeting.

* Another major advantage of a video conference is the ease with which people outside of an organisation can join in. Say for example you are involved in building projects, the chances are that a different architect would be used for each project. If your meeting requires the presence of a non employed expert, it is far easier to organise if you are running a video conference rather than a meeting in the flesh.

* When you are running video conferences, it is easy to record important sections of the meetings. These types of videos could prove invaluable for training of staff and new people.

* Things can happen much more quickly with video conferences. What I mean by this is that you can action things quickly and save project time by doing things with video conferences.

If you compare the experience of a telephone conference to a video conference, then video conferencing wins hands down again. Seeing your fellow delegates on video is a major advantage to the experience gained of shared call meetings.

As technology improves, the quality and advantages of video conferencing can only improve. In terms of value for money, video conferencing is in a league of its own. As technology improves, so do prices, which can only make video conferencing more appealing to all types of business.