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Getting into the global marketplace is easier now than ever before. The Internet allows you to tap that marketplace from your living room. But what if you don’t know how to make a Web site?

There are other big changes happening as well. For example, job security isn’t what it once was. Fewer companies are offering benefits, and the ones that do are charging for them. With all this considered, perhaps you’d like to start a Web site to earn some money. Perhaps you’d even like it to become your mainstay.

But you’re not taking the first step. You don’t know how! And you think you can’t afford it.

Novices can get plenty of help creating a Web site. Many people are in business to help novices set up a Web site using a template. There’s a problem with the result, though–you don’t know enough HTML to add affiliate links, shopping carts, or clickable ads, the items that will earn your Web site money. What you really need to learn is a bit of HTML, just enough to get the job done.

Learning HTML–it sounds a lot harder than it is. Actually you only need to know a bit of HTML, not the whole subject. You can look for a tutorial on it, or a book. If you sign up for a class at the local junior college, you’re probably learning more HTML than you need.

You will need to use Web site creation software. There are basically three alternatives for you: Macromedia Dreamweaver, which is several hundred dollars; Microsoft Front Page, which costs around $100; and Nvu, which is free. Nvu is open source software, originally part of Netscape-that browser that was a competitor to Internet Explorer in what seems like the distant past now. Open-source software is publicly available software that is maintained by programmers on their own time, usually because they want to provide us with an alternative to Microsoft.

You’ll need Web site hosting, too. (That’s renting space on someone’s server in cyberspace.) You can pay a lot of money for plenty of bells and whistles. But what you really need to get started is a simple hosting solution. You can find these for as little as $25 per year, including domain registration (that’s reserving a domain name that is just for you, such as www.myspot.com). The secret is usually this: the hosting company wants you to deal with them for both domain hosting and domain registration. You can put “cheap domain hosting” into a search engine and look for simple, user-friendly solutions.

E-books are becoming more and more common. When you buy an ebook, you are paying for the information in it, pure and simple. In fact, that’s all it is, information. You have to provide the printer if you want a hard copy. E-books are popular because they provide information instantly–something that folks in our culture are happy to pay for. In fact, you may be able to find an e-book on how to use Nvu.